Senior Staff Segment Strategy - Emerging Applications and Technologies

Renesas Electronics•Dallas, TX

10d

About The Position

The Segment Strategy role is responsible for defining and driving the system solution portfolio strategy for Emerging Applications and Technologies. This position works closely with global Application and Technology Architects and regional Solution Marketing teams to identify market opportunities, translate customer needs into solution concepts, develop investment business cases, monitor solution development, and drive solution commercialization. The role acts as the market-facing counterpart to the architecture teams, ensuring that solution investments align with customer requirements, technology roadmaps, and business objectives. It serves as the central point of contact between regional Solution Marketing teams, Product Groups, Architecture teams, Engineering, and Digital Marketing throughout the entire solution lifecycle.

Requirements

Degree in Engineering, Computer Science, Business, Marketing, or related discipline.
8+ years of experience in Product Marketing, Segment Marketing, Product Management, Business Development, or Solution Management.
Strong understanding of system-level solutions and technology-driven markets.
Experience developing business cases and investment proposals.
Ability to work effectively across global cross-functional organizations.
Excellent presentation and executive communication skills.

Nice To Haves

Strategic Thinking
Market Analysis
Business Case Development
Solution Portfolio Management
Technology and Application Understanding
Cross-Functional Leadership
Stakeholder Management
Go-to-Market Strategy
Commercial Acumen
Executive Communication

Responsibilities

Analyze market trends, customer needs, competitive dynamics, and emerging technologies within the assigned segment to identify growth opportunities, priority applications, and key use cases. Develop market assessments, business forecasts, and segment solution roadmaps.
Gather, evaluate, and prioritize solution opportunities from regional teams, product groups, customers, and ecosystem partners. Collaborate with Application and Technology Architects to define solution concepts and assess technical feasibility, prioritizing opportunities based on market potential, strategic value, and business impact.
Develop business cases and investment proposals for new system solutions, assessing market opportunity, revenue potential, costs, risks, and expected returns. Define solution success metrics and commercialization objectives.
Prepare development approval packages and executive presentations, driving alignment across Architecture, Engineering, Product Groups, Marketing, Sales, and Finance. Support management reviews and investment decision processes.
Oversee solution development from concept to launch, representing customer and market requirements throughout the development lifecycle. Track progress against business objectives, milestones, and market requirements.
Coordinate solution launch activities with Digital Marketing, Regional Solution Marketing, Product Groups, and Sales teams. Support the development of value propositions, marketing collateral, demonstrations, and customer-facing materials. Monitor solution adoption, market impact, and launch effectiveness.