Senior Staff Product Manager - Content Hub

Nubank • Miami, FL

10h • Hybrid

About The Position

Nu is seeking a Senior Staff Product & Marketing Manager to lead and scale its new content hub. This role involves end-to-end operational ownership of a central channel for exclusive content from strategic partnerships and an e-commerce experience for branded merchandise. The position requires defining and managing the operating model with partners and suppliers, collaborating with various internal teams (Product Operations, Engineering, Marketing, Legal, Tax, Logistics) to ensure a seamless customer experience across markets. The initial mission includes launching an MVP of the content hub with exclusive content and merchandise from global partnerships, followed by continuous iteration. The role sits within the Marketing organization, operating at a Senior Staff (IC8) level with significant autonomy and visibility.

Requirements

• Extensive senior experience (Senior Staff / IC-level) in Product Operations, Product Management, Product Marketing, or a similar role, with a clear track record of hands-on, operational execution
• Proven end-to-end ownership of a complex, cross-functional initiative or consumer-facing product, covering business case, technical integration, partner management, operations, and ongoing optimization.
• Experience with e-commerce platforms, marketplaces, or content platforms (for example, consumer marketplaces, creator or content platforms, streaming or membership products), understanding logistics flows, content hosting, QA, and external partner integrations.
• Strong program/project management skills and the ability to switch context frequently, wearing multiple hats across operations, product, marketing, legal, and partner management while keeping clarity on priorities and outcomes.
• Demonstrated ability to work closely with engineers on integrations and technical capabilities (e.g., plug-ins, APIs, content formats), with enough technical fluency to challenge trade-offs and co-design solutions.
• A strong ownership mindset, with visible examples of “getting your hands dirty” to solve operational issues, close gaps, and deliver on ambitious timelines in high-visibility projects.
• Excellent communication and stakeholder management skills in English, including working with senior leaders and diverse global teams.
• Ability and willingness to be based in Miami, US or São Paulo, BR (relocation support available if required).

Nice To Haves

• Experience building or operating content hubs, fan communities, or loyalty / membership experiences, especially in partnership with major sports, entertainment, or lifestyle brands (e.g., motorsport, football clubs).
• Experience navigating legal, tax, and regulatory implications of new digital products or commerce experiences, collaborating effectively with specialist teams to find practical paths forward.
• Optional: background in Product Marketing (PMM) or Marketing roles where you acted as the bridge between product, logistics/operations, and external partners, owning very operational work (not only go-to-market strategy).
• Experience in smaller or fast-growing companies where you had broad, end-to-end responsibility rather than a narrow slice of a large system.

Responsibilities

• Owning the content hub and merchandise “store” end-to-end – from concept to daily operations – as your core product, ensuring it delivers a high-quality, reliable experience to Nubank customers and partners.
• Leading the MVP launch of the hub, including content and the first merchandise drops (e.g., Mercedes and Inter Miami collaborations), coordinating legal, tax, inventory, shipping, content, and technical workstreams to get a first version live quickly and safely.
• Designing and running the operating model for the hub: selecting and managing suppliers and partners, defining SLAs and responsibilities, and ensuring that logistics, customs, returns, and customer support flows are clearly owned and work in practice (e.g., FAQs, redirection to partner support, escalation paths).
• Partnering with other Product Managers and Engineers to scope and prioritize technical integrations and features (e.g., plug-ins for e-commerce, content formats, entry points in the Nu app), translating operational needs into clear product and technical requirements.
• Defining and optimizing discovery and entry points to the hub, both within the Nubank app and from partner surfaces (e.g., partner websites, campaigns), in collaboration with Marketing, Product, and Partnerships teams.
• Coordinating a highly cross-functional stakeholder landscape, including Global and Local Marketing, Partnerships, Product, Engineering, Legal, Tax, and Operations, continuously re-prioritizing across competing needs while keeping the hub roadmap and delivery on track.
• Setting up and driving a clear execution plan and governance, including timelines, milestones, and decision forums, and proactively unblocking legal, regulatory, and operational issues as they arise.
• Continuously evolving the hub vision and roadmap beyond V1 – for example into fan clubs, community experiences, and early-access product launches – in partnership with Marketing and Product leaders.

Benefits

• Opportunity of earning equity at Nu
• Medical Insurance
• Dental and Vision Insurance
• Life Insurance and AD&D
• Extended maternity and paternity leaves
• Nucleo – our learning platform of courses
• NuLanguage – our language learning program
• NuCare – our mental health and wellness assistance program
• 401(k)
• Saving Plans – Health Saving Account and Flexible Spending Account
• Work-from-home Allowance
• Relocation Assistance Package, if applicable

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees