Senior Staff, Market Research & Consumer Insights

GoFundMe•San Francisco, CA

4d•$223,000 - $335,000•Hybrid

About The Position

GoFundMe is seeking a Senior Staff, Market Research & Consumer Insights leader to enhance their understanding of people, audiences, and cultural trends. This role is crucial for informing brand strategy, audience reach, customer engagement, and long-term growth. The ideal candidate will be a researcher, strategist, and storyteller who is curious about people, connected to culture, and driven to translate insights into action. This position requires a 2-3 day per week in-office presence in the San Francisco Bay Area.

Requirements

8–12+ years in market research, consumer insights, audience strategy, brand strategy, cultural insights, or related disciplines.
Expertise in segmentation, persona development, brand tracking, audience research, and trend analysis.
Strong qualitative and quantitative research skills.
Experience translating consumer insights into business and marketing strategy.
Exceptional storytelling and executive communication skills.
Passion for understanding people, culture, and what motivates participation.

Responsibilities

Define and execute GoFundMe's market research and consumer insights strategy.
Develop a deep understanding of current and future audiences, including fundraisers, donors, nonprofits, supporters, and emerging generations.
Build the research roadmap that informs brand, marketing, growth, and business strategy.
Partner with leadership to identify critical questions about audiences, markets, and future growth opportunities.
Lead audience segmentation, persona development and behavioral research initiatives.
Uncover the motivations, needs, barriers and attitudes that drive participation.
Identify high-potential audiences and opportunities for growth.
Build shared frameworks that help teams better understand who we serve and how to reach them.
Lead brand tracking, awareness, consideration, perception, and reputation research.
Identify shifts in culture, consumer expectations, media consumption, and helping behaviors.
Provide insights that strengthen GoFundMe's relevance, trust and emotional connection with audiences.
Help shape brand strategy through a deep understanding of people and culture.
Monitor trends across fundraising, philanthropy, nonprofits, marketplaces, social platforms, and adjacent categories.
Identify emerging opportunities, risks, and shifts in consumer behavior.
Develop competitive intelligence that informs strategic planning and investment decisions.
Help define where the category is going and how GoFundMe can lead it.
Build a deep understanding of Millennial and Gen Z audiences.
Track emerging cultural, social, and digital trends shaping participation and generosity.
Identify future growth opportunities and evolving audience needs.
Help ensure GoFundMe remains relevant to the next generation of supporters.
Translate research into compelling stories, strategic recommendations, and actionable frameworks.
Partner with Marketing, Communications, Growth, Product Marketing, and Executive Leadership to inform decision-making.
Ensure insights are accessible, actionable, and embedded across the organization.
Help teams make better decisions about audiences, positioning, messaging, and growth opportunities.