Senior Specialist, Programmatic

Known•New York, NY

35d•$80,000 - $90,000•Hybrid

About The Position

Known's Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes. We are looking for someone to join the team and work alongside data analysts, data scientists, media buyers, and software engineers. As a Programmatic Senior Specialist, you'll be crucial to the success of our programmatic media campaigns. With an energetic demeanor and a passion for continuous learning, you'll oversee the execution and optimization processes, from getting strategies off the ground to resolving challenges as they arise. You'll also serve as a key partner to our programmatic managers, ensuring seamless campaign operations.

Requirements

A BS/BA degree from an accredited college or university. STEM degrees are preferred.
2+ years of professional experience in programmatic trading, advertising, ad tech, or media
1+ years of hands-on experience with programmatic platforms, especially TTD (The Trade Desk), DV360, and Amazon DSP
Experience with Google Ads, specifically YouTube
Demonstrated technical leadership and critical thinking skills
Comprehensive understanding of programmatic advertising
In-platform experience with TTD, Amazon DSP, DV360
High proficiency in Excel
Solid foundation in math and statistics
Proven ability to operate independently and efficiently
Exceptional attention to detail
Effective time management
Excellent verbal and written communication
Experience in presenting work and a keen interest in honing this skill
Proficiency in interpreting data/analytics

Nice To Haves

Prior experience in CPG vertical is a plus
Familiarity with data visualization tools like Looker or Tableau is advantageous
Understanding of digital ad ops technology is a plus
Experience with CTV (Connected TV) and OTT (Over-The-Top) is a plus

Responsibilities

Collaborate with account leads to ensure the efficient execution of programmatic media strategies supporting client objectives.
Keep clients informed with regular performance updates and insights, ensuring clear communication and alignment with their expectations
Assist in the implementation and optimization of programmatic media campaigns across multiple DSPs
Test and evaluate new programmatic features and functionalities to understand their potential benefits and adopt them where applicable
Address and troubleshoot technical issues during campaign execution
Partner closely with other members of the team to enhance internal tools and streamline best practices