Programmatic Sales Operations Specialist

Haymarket Media, Inc•New York, NY

10d•$70,000 - $75,000•Hybrid

About The Position

Programmatic Sales Operations Specialist Haylo Haymarket Media, Inc. is seeking a Programmatic Sales Operations Specialist to join the Haylo team. This position is located in our New York, NY office, with three days on-site (Tuesdays, Wednesdays, and a team flex day) and two days remote. Job Overview: The Programmatic Sales Operations Specialist, Haylo is responsible for acting as a liaison between the programmatic/Haylo team and our sales reps, clients, and technology partners for our entire suite of endemic and non-endemic programmatic opportunities. The Programmatic Sales Operations Specialist will leverage their in-depth knowledge of the Haylo + programmatic product offerings along with strong organizational, analytical and project management skills to provide exceptional client service while identifying opportunities for account growth. In this role, you will be a key point of contact for the Haymarket sales team as a key subject matter expert. The Programmatic Sales Operations Specialist, Haylo is responsible for stewarding digital advertising campaigns and relationships with top-tier customer accounts. This position collaborates closely with teams across Haymarket to ensure that our clients have comprehensive support and superior client service both pre- and post-sale. The Programmatic Sales Operations Specialist understands our clients’ advertising priorities and strategies, and is also required to identify and troubleshoot any issues, and escalate accordingly, as well as demonstrate knowledge and understanding of our products, tools, and processes. We want to ensure that this team has the resources to deliver best-in-class customer service to our clients, our agencies, and across all of internal Haymarket Advertising Sales teams. The highest priorities are our people, systems, and processes.

Requirements

2-3 years of digital advertising experience, with at least 1 year of programmatic media experience
1 year of digital ad trafficking or trading experience and hands-on experience with SSP, DSPs, and/or ad exchanges, as well as managed service campaigns
Familiarity with third-party ad servers such as Campaign Manager 360, Sizmek, Innovid, etc., with a fundamental understanding of display and video ad serving concepts (i.e. VAST and VPAID)
Familiarity with leading DSP platforms like Google, Xandr, Adobe, DeepIntent, Proclivity, Pulsepoint, etc.
Ability to think critically and use reporting insights to identify bidding behavior and deal optimizations
Proactive and highly organized, with the ability to manage and prioritize multiple projects and campaigns in a timely manner
Experience compiling and analyzing insights from campaign performance reports in order to troubleshoot campaigns as needed
Strong proficiency with Microsoft Excel and PowerPoint; ability to quickly learn productivity software application tools
Seeks out partnerships across the organization to test new ideas and grow the business
Exceptional organizational, relationship-building, and communication (written and verbal) skills
Self-motivated starter who thrives in a fast-paced environment
Ability to cultivate sales and client relationships

Nice To Haves

Familiarity with Advertising Research and Verification vendors like DoubleVerify, Nielsen, ComScore, Moat, Integral Ad Science, Millard Brown, etc.
Strong interest in the digital media, advertising, and emerging technology industries
Coursework in Business Administration, Media, Advertising, or Marketing
Working familiarity with a broad range of business functions, including ad sales, creative services, revenue operations, inventory planning, and yield optimization
Knowledge of industry ad categories, various modes of online ad sales channels and ability to translate those customer requirements into technical/operational solutions.
Experience working with Google Ad Manager, Operative, and/or the Magnite SSP preferred, but not required

Responsibilities

Manage pre-sale inventory requests for: MCG: Haylo EHR products BMG: All Haylo programmatic products, includes the preparation of the Haylo proposal
Project manage Haylo Rep, Haylo Triggered Message.
Work with Sales, Media Strategy, and Client Success + Digital Operations to recommend business rules, address internal and client questions, liaise with Data to ensure workflows are functioning to accurately capture data.
First level of escalation for troubleshooting campaign performance by investigating ad server bugs, third party discrepancies and under-delivery issues with Ad Ops and Partners
Serve as a main internal POC for Sales, Media Strategy, and Client Success teams with technical execution and operational questions for Haylo Core products (includes, but is not limited to Haylo HCP, Haylo Rare Disease, Haylo Carepath, Haylo DTC, Geofencing, Haylo Rep, Haylo Triggered Response, Haylo EHR, Haylo Social, Haylo DOOH, Haylo CTV, Haylo Audio, and Haylo Vitals).
Collaborate with Digital Operations to create and maintain SOPs for execution of all Haylo Core products. This includes SOP documents for Haylo partners (eg, Flora, Purple Labs, etc).
Lead regular training sessions for Media Strategy, Client Success, Digital Operations, Ad Ops, Email Ops for overviews related to execution.
Manage updates of internal references. This includes the Haylo Master Doc, RFP Slides (with pre-sale), and Programmatic Spec sheets (with Ad Ops).
Collaborate with Commercial Analytics on Haylo Case Studies for use by Sales