Senior Programmatic Campaign Manager

Citi • New York, NY

7h

About The Position

Maintain expert-level, hands-on proficiency in leading programmatic buying platforms, including non-negotiable expertise in DV360, to develop and implement advanced campaign architecture, intricate bid strategies, and complex optimization techniques. Contribute to the identification and evaluation of best-in-class media solutions. Develop and present comprehensive performance reports and recommendations to stakeholders. Contribute to risk and control processes, ensure meticulous documentation of strategies and execution, perform quality assurance (QA) protocols, and assist with billing forecasting and reconciliations for programmatic media spend. Experience with Amazon and Yahoo DSPs is a plus. 6-10 years of progressive and proven experience within programmatic media, encompassing significant hands-on execution and strategic contribution, whether client-side, publisher-side, or agency-side. Expert-level proficiency and extensive hands-on experience running campaigns in DV360. Demonstrated expert-level proficiency and extensive hands-on experience with leading programmatic activation platforms (DSPs), with a proven track record of driving significant performance improvements through advanced optimization techniques. Experience with Amazon and Yahoo DSPs is a plus. Proven success in mentoring junior programmatic team members and contributing to team development. Deep and comprehensive expertise across the AdTech and MarTech ecosystems (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions), including their strategic application and integration. Strong strategic thinking, problem-solving, and decision-making capabilities. Superior analytical skillset, with a proven ability to derive and communicate strategic insights from vast and complex programmatic datasets to drive business outcomes. Proactive understanding of the future of media in a privacy-first world, with the ability to contribute to anticipating and navigating industry changes. Excellent communication, presentation, and negotiation skills, capable of effectively engaging stakeholders across a matrixed organization. Experience working closely with legal, compliance, and procurement teams on technology-related initiatives in a highly regulated environment. Financial services experience is a strong plus. Highly organized, process-driven, and capable of managing complex initiatives in a fast-paced, dynamic environment. Bachelors/University degree or equivalent experience

Requirements

• 6-10 years of progressive and proven experience within programmatic media, encompassing significant hands-on execution and strategic contribution, whether client-side, publisher-side, or agency-side.
• Expert-level proficiency and extensive hands-on experience running campaigns in DV360.
• Demonstrated expert-level proficiency and extensive hands-on experience with leading programmatic activation platforms (DSPs), with a proven track record of driving significant performance improvements through advanced optimization techniques.
• Deep and comprehensive expertise across the AdTech and MarTech ecosystems (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions), including their strategic application and integration.
• Strong strategic thinking, problem-solving, and decision-making capabilities.
• Superior analytical skillset, with a proven ability to derive and communicate strategic insights from vast and complex programmatic datasets to drive business outcomes.
• Proactive understanding of the future of media in a privacy-first world, with the ability to contribute to anticipating and navigating industry changes.
• Excellent communication, presentation, and negotiation skills, capable of effectively engaging stakeholders across a matrixed organization.
• Experience working closely with legal, compliance, and procurement teams on technology-related initiatives in a highly regulated environment.
• Highly organized, process-driven, and capable of managing complex initiatives in a fast-paced, dynamic environment.
• Bachelors/University degree or equivalent experience

Nice To Haves

• Experience with Amazon and Yahoo DSPs is a plus.
• Financial services experience is a strong plus.

Responsibilities

• Develop and implement advanced campaign architecture, intricate bid strategies, and complex optimization techniques.
• Contribute to the identification and evaluation of best-in-class media solutions.
• Develop and present comprehensive performance reports and recommendations to stakeholders.
• Contribute to risk and control processes
• Ensure meticulous documentation of strategies and execution
• Perform quality assurance (QA) protocols
• Assist with billing forecasting and reconciliations for programmatic media spend.
• Mentoring junior programmatic team members and contributing to team development.
• Anticipating and navigating industry changes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees