Senior Specialist, Product Marketing, Lifetime Value

Brother International Corporation • Bridgewater Township, NJ

28d • $90,000 - $110,000 • Hybrid

About The Position

The Senior Specialist, Product Marketing, Lifetime Value manages and supports integrated communications initiatives across multiple channels, including push notifications, pop-ups, social media, and email. This role oversees the development and execution of a cohesive content schedule and calendar to ensure timely and consistent engagement with app users. The position curates design and project assets in collaboration with cross-functional teams, ensuring alignment with brand standards and strategic objectives. This position also supports customer segmentation initiatives to enhance customer targeting, coordinates licensing and event communications, and contributes to end-consumer education and in-office support activities.

Requirements

• Bachelor's Degree (or equivalent experience) in Business, Marketing, or related field
• Minimum 5 years of experience in Marketing or Product Management such as launch planning, account management, competitive analysis, promotional planning and deployment of traditional/digital marketing campaigns
• Experience working independently and collaboratively across the business to achieve results
• Knowledge of Tableau and analytical dashboards
• Knowledge of Creative Tools (Canva)
• Knowledge of project management tools (Workfront)
• Ability to work independently as well as part of a team; team player with ability to work with cross-functional teams and foster a positive dynamic to drive projects forward; ability to build collaborative relationships
• Ability to create and execute presentations to varying audiences
• Strong communication skills (verbal/written/interpersonal)
• Strong attention to detail & organizational skills
• Ability to manage multiple projects and meet deadline requirements
• Strong business acumen with an analytical, data-driven approach; ability to identify and seek needed information (excellent research skills)
• Ability to research trends, translate to insights, and map to content calendar
• Ability to proof and write content copy

Responsibilities

• Participate and contribute in weekly meetings with the international team on in-app content direction
• Provide content suggestions based on product knowledge and creative trends
• Manage in-app content launch schedule and track projects supporting in app content as needed
• Act as subject matter expert for the connected portfolio of products to support in-app feature development
• Develop channel content strategies that support product launches, seasonal campaigns, new feature rollouts, and creativity education
• Oversee the production of content in various formats, such as blog posts, videos, social media updates, and marketing materials
• Support brand positioning and messaging for crafting, sewing, embroidery, and creative technology products—including hardware, software, app features, and educational offerings
• Monitor competitor messaging and consumer trends in crafting, personalization, and content creation to inform brand strategy
• Manage and maintain a content calendar aligned with launches, seasonal trends (e.g., holiday crafting), and marketing priorities
• Lead customer survey projects with research and A&I teams
• Facilitate focus groups and other research opportunities
• Lead smaller brand initiatives independently, such as content refreshes, initiative brainstorms, brand tone updates, seasonal kits, or storytelling for niche product lines
• Use data and analytics to measure the effectiveness of content and campaigns, and make data-driven adjustments
• Communicate new ideas and recommend changes to the workflow when needed
• Utilize Tableau dashboards to uncover trends and build meaningful insights
• Stay up-to-date on market trends and competitor activities to identify new content opportunities
• Inform product roadmap through customer understanding and data
• Schedule and lead regular leadership updates to communicate insights and report out on findings
• Travel and support tradeshows and events when needed
• Facilitate booth set up with machines and marketing materials, coordination
• Collaborate with the hardware team on the event booth and planning
• Support digital educational programs and classes when needed with proofing scripts and on site support with filming
• Work with Digital education manager to bring awareness to in app educational activities

Benefits

• We offer a comprehensive benefits package with diverse plan options to meet your family's needs, including health, vision, and dental insurance—all effective from day one of employment.
• Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately.
• Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level