Product Marketing Specialist

Legrand NA•Reno, NV

14d•Hybrid

About The Position

Legrand has an exciting opportunity for a Product Marketing Specialist to join the critical power and infrastructure’s rack power distribution team in the Data, Power & Control Division , in an on-site hybrid role in our Reno, NV , or Somerset, NJ offices. You will collaborate with a team of product marketing experts and play a crucial role in supporting product and feature launches, promotions, and customer communications. If you thrive in a B2B technology and innovation-driven environment, enjoy handling inbound and outbound product marketing tasks, and want to impress and engage with data centers and IT professionals regarding top-tier rack power distribution products, join us! The Product Marketing Specialist, as with all members of the Legrand Team, is expected to promote a positive work environment, demonstrate initiative, professionalism, and personal awareness, exercise integrity, and maintain confidentiality.

Requirements

Bachelor’s degree from a four-year College or University with an emphasis in Product Marketing, Marketing/Communications, Business, Entrepreneurship, or a related field, a plus; or equivalent certifications and work experience
A minimum of 2-4 years in B2B inbound/outbound product marketing within a technology-focused environment, such as computer or networking technology, emerging technologies, hardware, or related experience
Strong oral and writing skills with the ability to communicate effectively across technical and non-technical teams
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form
Ability to resolve problems involving several variables in standardized situations
Strong organizational, project management, and planning skills
Ability to work independently and in group settings
Computer proficient with knowledge of Microsoft Office products (Word/Excel/Outlook)

Nice To Haves

Product Marketing certification a plus (e.g., Pragmatic Institute, Product Marketing Alliance, Product School, Certified Product Marketing Manager (CPMM) from AIPMM, etc.); or equivalent certifications and work experience
Knowledge of, or experience in, messaging and positioning products to data centers will be very helpful.
Familiarity with ISO 9000 standards and audit process is a plus

Responsibilities

Translate technical features and product information into meaningful positioning statements and value messages that inform and engage customers, partners, and new market segments.
Create and manage technical marketing materials and website content, including sales and product collateral, landing pages, emails, product guides, FAQs, slide decks, and other enablement tools.
Support product management, engineering, digital/campaign/channel marketing, and sales teams to ensure successful product launches and feature releases.
Perform market research to identify our ICP’s needs, desires, and challenges.
Monitor competitor positioning and messaging; develop strategies to respond to their messaging and marketing activities.
Support marketing and communications teams with product content for search strategies, including videos, knowledge base articles, white papers, tech notes, case studies, website copy, blog posts, and other enablement tools.
Occasional US travel for in-person visits to our offices (in Reno, NV, and Somerset, NJ) as well as for off-site team meetings, industry events, and client meetings (usually within the US).
Perform other duties as assigned.

Benefits

LNCA offers comprehensive medical, dental , and vision coverage, as well as distinctive benefits like a high employer 401K match, paid time off (PTO) and holiday pay, short-term and long-term disability benefit plans, above-benchmark paid maternity and parental leave, bonus opportunities in accordance with the Company’s incentive plans, paid time off to volunteer, and an active/growing Employee Resource Group network.

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