Senior Specialist, Paid Media Strategy
About The Position
Vail Resorts is seeking an experienced Senior Paid Media Specialist to join our Omni - Channel Marketing team in Broomfield, Colorado. This role is critical to developing and executing paid media strategies that drive results across both Brand and Performanc e campaigns, supporting multiple lines of business. The Senior Paid Media Specialist will lead end - to - end paid media planning and execution across a diverse mix of channels, including display, native, video, social, OOH, and emerging platforms. This role requires a data - driven mindset, strong analytical ski lls, and close cross - functional collaboration to optimize performance, increase brand awareness, and drive customer acquisition.
Requirements
- Strong understanding of the programmatic , social and search media landscape s
- BA or equivalent with emphasis on coursework in marketing, advertising, or paid media a plus
- 2 - 4 years of Paid Media experience, p roven experience managing multi - channel digital advertising campaigns with significant budgets.
- Ability to easily transition from high level strategic thinking to creative and detailed execution.
- Ability to manage multiple projects in a fast - paced, deadline - driven environment.
- A self - motivated drive to learn & strong openness to feedback.
- Organizational prowess to track a high volume of deliverables and priorities.
- Ability to analyze raw data and formulate insights to tell a meaningful story to stakeholders
- Excellent interpersonal and relationship management skills
- Strong verbal, written communication and presenting skills.
- Outstanding attention to detail and demonstrated critical thinking ability.
- Proficiency in Microsoft Excel and PowerPoint
Nice To Haves
- Hands on experience in the following tools a plus: Tableau, Smartly, Meta, The Trade Desk , Innovid, Google Ads, Jira
Responsibilities
- Partner with agencies and internal stakeholders to develop paid media strategies aligned with business objectives and performance goals
- Support budget allocation, media mix optimization, and KPI planning to drive growth
- Collaborate with Activation teams to monitor performance, deliver reporting, and identify optimization opportunities across Brand and Performance campaigns
- Build and manage stakeholder relationships, providing clear communication on media plans, performance, and recommendations
- Identify and execute testing initiatives (e.g., brand lift, incrementality, creative testing) to generate actionable insights
- Partner with Audience and Stakeholder teams to develop full - funnel targeting strategies
- Stay current on platform capabilities, industry trends, attribution approaches, and best practices across paid media channels
- Proactively recommend improvements to campaign setup, measurement, and go - to - market processes
- Build strong cross - functional partnerships across Business teams, Creative, Analytics, Communications, Marketing Operations, and external agencies
Benefits
- Ski/Mountain Perks!
- Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
- MORE employee discounts on lodging, food, gear, and mountain shuttles
- 401(k) Retirement Plan
- Employee Assistance Program
- Excellent training and professional development
- Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
- Free ski passes for dependents
- Critical Illness and Accident plans
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1,001-5,000 employees
