Senior Specialist, Market Insights

ToraniSan Leandro, CA
Hybrid

About The Position

At Torani, understanding people helps us identify what’s now and what’s next, inspire beverage innovation, and create meaningful value for our retail and foodservice customers. As we continue to grow our leadership in beverage customization and beverage culture, we’re looking for a curious, collaborative insights professional who can help turn consumer understanding into better business decisions. In this role, you’ll partner with Marketing, Sales, R&D, Innovation, Category, and Customer teams to understand business needs and execute consumer research that helps answer key questions. You’ll help design and field research, manage projects and external partners, analyze data, and turn what we learn into clear stories that support innovation, customer growth, and Torani’s broader business priorities.

Requirements

  • 5+ years of experience in Consumer Insights, Market Research, Shopper Insights, Customer Insights, or a related analytical role.
  • Advanced proficiency with PowerPoint and Excel.
  • Experience with online research tools (e.g. Attest, Cleria, Qualtrics, Quantilope, Pogo, Suzy).
  • Experience designing and executing qualitative and quantitative research, including surveys, focus groups or interviews, and concept or product testing.
  • Strong questionnaire and research design skills, with the ability to translate business questions into effective research.
  • Curiosity about consumer behavior, beverage trends, and emerging foodservice and retail opportunities.

Nice To Haves

  • Data visualization tools preferred.

Responsibilities

  • Partner with teams across Marketing, Sales, R&D, Innovation, and Category to understand business questions and develop research approaches.
  • Design surveys and discussion guides.
  • Coordinate external research partners.
  • Manage research project timelines and monitor quality.
  • Synthesize findings into clear insights that support informed decisions.
  • Translate data and research findings into clear takeaways through thoughtful analysis and engaging presentations.
  • Contribute insights to customer-facing conversations.
  • Develop presentations and stories that bring consumer behavior, beverage trends, and category opportunities to life for customers.
  • Stay informed about changing consumer behaviors, beverage trends, competitive activity, and emerging research methods.
  • Share relevant learning across the business.
  • Help teams identify opportunities that inform innovation, commercialization, and customer growth.
  • Contribute to a positive, collaborative team culture.

Benefits

  • Employee Stock Ownership Plan (ESOP)
  • Profit Sharing
  • Annual bonus
  • 401(k) company match
  • Opportunities to build new skills, work with new technologies, and take on new challenges
  • 100% of medical, dental, and vision premiums covered for team members
  • Company Day and cultural heritage celebrations
  • Team lunches and milestone celebrations
  • Unlimited Italian sodas, flavored lattes, and opportunities to taste products
  • Competitive pay
  • Paid time off
  • Comprehensive benefits package
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