Senior Specialist, CRM Onboarding & Engagement

McAfee • New York, NY

22d • Hybrid

About The Position

We are seeking a Sr. Specialist, CRM Onboarding & Engagement to support the strategy and optimization of early-lifecycle and engagement journeys at McAfee. This role focuses on designing high-impact onboarding and engagement experiences that drive activation, product adoption, and long-term retention. This is a hybrid role based in the New York City area or a commutable distance of one of our hubs i.e. Frisco, TX or San Jose, CA or Newport Beach, CA. You will be required to be onsite on an as-needed basis; when not working onsite, you will work remotely from your home location. As a Sr. Specialist, CRM Onboarding & Engagement, you will support the strategic vision and performance of onboarding and engagement journeys across CRM channels. You will work closely with Marketing Operations to translate lifecycle strategy into executable campaigns, while continuously testing and optimizing for impact. You will be responsible for understanding customer behavior, identifying friction points, and designing journeys that guide customers from first touch to long-term value. This role blends lifecycle strategy, experimentation, and performance analytics.

Requirements

• 5+ years of experience in CRM, lifecycle marketing, or customer engagement roles
• Strong experience designing onboarding or engagement journeys within a CRM platform
• Comfort working with performance metrics, funnels, and experimentation frameworks
• Experience partnering with execution teams while owning strategy and optimization
• Excellent storytelling and communication skills
• A test-and-learn mindset with attention to detail

Responsibilities

• Supporting onboarding and engagement lifecycle strategies across email, push, PC notifications, and other CRM channels
• Designing journey logic, messaging frameworks, and personalization strategies for early-stage customers
• Partnering with Marketing Operations to ensure accurate execution of journeys and campaigns
• Defining test-and-learn roadmaps, including A/B and multivariate testing strategies
• Analyzing performance to optimize activation, engagement, and retention KPIs
• Collaborating with Product and Data & Analytics teams to align journeys with product behavior and insights
• Contributing to lifecycle playbooks and best practices

Benefits

• Bonus Program
• 401k Retirement Plan
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support for Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed