Senior Specialist, CRM Onboarding & Engagement - NYC Hybrid

McAfee•New York, NY

1d•Hybrid

About The Position

Role Overview: We are seeking a Sr. Specialist, CRM Onboarding & Engagement to support the strategy and optimization of early-lifecycle and engagement journeys at McAfee. This role focuses on designing high-impact onboarding and engagement experiences that drive activation, product adoption, and long-term retention. You will support the strategic vision and performance of onboarding and engagement journeys across CRM channels. You will work closely with Marketing Operations to translate lifecycle strategy into executable campaigns, while continuously testing and optimizing for impact. You will be responsible for understanding customer behavior, identifying friction points, and designing journeys that guide customers from first touch to long-term value. This role blends lifecycle strategy, experimentation, and performance analytics. This is a Hybrid position located in the New York City area. You will be required to be on-site on an as-needed basis. When you are not working on-site, you will be working from your home office. We are only considering candidates within a commutable distance to NYC and are not offering relocation assistance at this time About the role: Supporting onboarding and engagement lifecycle strategies across email, push, PC notifications, and other CRM channels Designing journey logic, messaging frameworks, and personalization strategies for early-stage customers Partnering with Marketing Operations to ensure accurate execution of journeys and campaigns Defining test-and-learn roadmaps, including A/B and multivariate testing strategies Analyzing performance to optimize activation, engagement, and retention KPIs Collaborating with Product and Data & Analytics teams to align journeys with product behavior and insights Contributing to lifecycle playbooks and best practices About you: You are customer-obsessed and data-driven, with a strong instinct for what makes onboarding and engagement experiences work. You enjoy owning outcomes and continuously improving performance.

Requirements

5+ years of experience in CRM, lifecycle marketing, or customer engagement roles
Strong experience designing onboarding or engagement journeys within a CRM platform
Comfort working with performance metrics, funnels, and experimentation frameworks
Experience partnering with execution teams while owning strategy and optimization
Excellent storytelling and communication skills
A test-and-learn mindset with attention to detail
Strong project management and organizational skills
You are a problem-solver, solutions-focused, and enjoy being part of a collaborative team

Responsibilities

Supporting onboarding and engagement lifecycle strategies across email, push, PC notifications, and other CRM channels
Designing journey logic, messaging frameworks, and personalization strategies for early-stage customers
Partnering with Marketing Operations to ensure accurate execution of journeys and campaigns
Defining test-and-learn roadmaps, including A/B and multivariate testing strategies
Analyzing performance to optimize activation, engagement, and retention KPIs
Collaborating with Product and Data & Analytics teams to align journeys with product behavior and insights
Contributing to lifecycle playbooks and best practices