Senior Specialist, Content

Rosalind Franklin University of Medicine & Science•North Chicago, IL

5d•Onsite

About The Position

The Sr. Content Specialist plays a key role in advancing Rosalind Franklin University’s reputation and enrollment goals by developing compelling, high-quality content tailored to key audiences, including prospective students, alumni, and community stakeholders. Reporting to the Director of Content Strategy, the writer will support the university’s brand messaging and strategic priorities by producing original, persuasive, and data-informed content across a variety of digital and print platforms. The ideal candidate is a strong storyteller and skilled collaborator who can translate complex subject matter especially within science, healthcare, and education into accessible and engaging narratives that support institutional objectives.

Requirements

Bachelor’s degree in English, Journalism, Communications, Marketing, or related field.
3–5 years of professional writing experience, preferably in higher education, healthcare, nonprofit, or mission-driven organizations
Strong writing, editing, and storytelling skills with a portfolio that demonstrates versatility across formats and audiences.
Working knowledge of SEO, content marketing, and editorial best practices.
Excellent organizational and project management skills.
Ability to synthesize complex information into accessible, audience-centered content.
Must achieve satisfactory results from a background check

Nice To Haves

Familiarity with AP Style or similar editorial style guides.
Understanding of accessibility standards for digital content (WCAG).
Experience with Google Analytics, Google Search Console, or other content performance tools.
Background in health sciences, STEM, or academic environments is a plus.

Responsibilities

Research, write, and edit promotional content for websites, brochures, email campaigns, newsletters, and other digital and print materials.
Produce stories and profiles that elevate RFU’s brand and mission by highlighting students, faculty, alumni, and research initiatives.
Maintain a consistent brand voice and tone across all content, aligning with institutional messaging and editorial standards.
Adapt content for segmented audiences and marketing channels, supporting both awareness and lead generation goals.
Collaborate with the Director of Content Strategy, the communications team and broader marketing team to develop storytelling strategies that support strategic campaigns for student recruitment and institutional initiatives.
Contribute to the creation and execution of integrated marketing campaigns by developing content frameworks, messaging, and copy.
Conduct interviews with faculty, staff, and students to gather accurate and compelling content.
Liaise with academic and administrative departments to ensure content accuracy and relevance.

Benefits

medical, dental, and vision plans
paid parental leave
short term and long term disability plans
life insurance
flexible spending accounts
403(b) retirement plan which includes a 8% employer contribution after 2 years of service
3 weeks of vacation/ personal leave
15 sick days
9 paid holidays
paid winter break
two floating holidays