Senior Specialist, Ad Operations

Known•New York, NY

6d•$80,000 - $90,000

About The Position

The Website Analytics & Measurement Engineer is a crucial member of the Media Science group, offering technical campaign launch and management support to Known’s media teams. This role reports to the Media Science lead and is pivotal in driving operational excellence and innovation in our ad operations. This role demands a proactive, solution-oriented mindset, with a keen eye for detail and a commitment to operational and quality excellence. The Website Analytics & Measurement Engineer will play a key role in shaping the operational success of our media campaigns, driving continuous improvement and innovation in our ad operations practices.

Requirements

1-3 years of hands-on experience in digital operations within media agencies, with a strong focus on ad tagging, pixeling, ad trafficking, and troubleshooting within an executional workflow
Deep understanding of and passion for the ad-tech landscape
Ability to work independently with minimal supervision and execute tactical responsibilities effectively according to shared timelines
High attention to detail with a commitment to QA
Expertise in HTML, JavaScript, and other web technologies for effective ad tag and pixel implementation.
Experience in managing and analyzing campaign data.
Pixeling experience for tracking/measurement: Knowledge and proficiency on major tracking platforms such as Google Tag Manager (GTM). Functional knowledge of other tag management solutions (Adobe, Tealium, Oracle, Segment) preferred. App tracking a major plus.
Working knowledge of tag/event management of major social platforms (Meta, Youtube, LinkedIn, Tiktok, X, Snap etc.)
Ad server trafficking : Google Campaign Manager (GCM)

Nice To Haves

App tracking a major plus.
Functional knowledge of other tag management solutions (Adobe, Tealium, Oracle, Segment) preferred.

Responsibilities

Foster a collaborative environment and guide Ad Ops communications across the media practice, ensuring seamless integration and alignment with broader team goals.
Lead by example in maintaining high standards of professionalism and operational excellence.
Focus on the quality of Ad Operation implementation, emphasizing the accuracy and efficiency of ad tagging and pixeling processes.
Monitor operational efficiency and quality assurance, ensuring all campaigns are executed flawlessly and meet internal standards.
Regularly evaluate and optimize workflows and processes to enhance team productivity and campaign performance.
Stay abreast of industry changes, particularly related to ad tech, privacy regulations, and cookie deprecation, to anticipate and mitigate potential impacts on campaign execution.
Lead research and analysis on emerging trends in the ad tech industry, providing actionable insights and recommendations for adapting to these changes.
Contribute to the development of operational strategies and innovative solutions that address evolving market conditions and client needs.
Oversee the end-to-end process of multi-platform advertising campaign execution, from advising pre-campaign planning including measurement and attribution setup to post-launch analysis and optimization.
Ensure the accurate setup of ad tags and pixels, collaborating with media partners and creative teams to meet technical requirements and campaign objectives.
Manage and optimize the Creative Rotation Sheet (CRS), ensuring all details are current and accurately reflect campaign specifications.
Troubleshoot and resolve any ad serving or tracking issues promptly, maintaining campaign integrity and performance.
Collaborate with digital media teams to implement creative and strategic campaign adjustments as needed.