Senior Software Engineer, Marketing Analytics

The Aspen Group•Chicago, IL

7d•$129,000 - $150,000•Hybrid

About The Position

TAG is one of the largest and most trusted retail healthcare business support organizations in the U.S., supporting more than 5,300 clinicians across 1,400+ locations under five brands: Aspen Dental, ClearChoice, WellNow, Chapter Aesthetic Studio, and Lovet Pet Health Care. Our shared mission is simple: bring better healthcare to more people. The Product team powers the digital experiences that connect millions of patients to our brands each year. Role Overview We are looking for a Senior Engineer, Marketing Analytics to own the end-to-end data collection infrastructure across TAG's multi-brand digital properties. This person will architect and maintain the tagging ecosystem that enables our marketing teams to make fast, confident decisions — while ensuring every data flow meets the highest standards of HIPAA compliance and data governance. This is a high-visibility, high-impact role sitting at the intersection of engineering, marketing, and compliance. You will partner directly with brand marketing teams, data analysts, privacy/legal counsel, and product managers across Aspen Dental, ClearChoice, WellNow, and other TAG brands. The right candidate thrives in a fast-moving, multi-brand environment where marketing campaigns move quickly and accuracy is non-negotiable.

Requirements

5+ years of hands-on experience in digital analytics engineering, marketing technology, or tagging/implementation roles
Deep expertise in Google Tag Manager — custom HTML tags, data layer architecture, server-side GTM, workspaces, versioning
Demonstrated GA4 implementation experience including event schemas, custom dimensions, Measurement Protocol, and BigQuery export
Hands-on experience with SA360 Floodlight tag architecture and conversion tracking
Direct experience with Freshpaint or an equivalent PHI-safe customer data platform (Paubox, mParticle HIPAA configuration, or similar)
Working knowledge of HIPAA requirements as applied to digital marketing pixels and ad platform data sharing
Experience supporting multi-brand or multi-property digital environments with distinct tagging needs
Strong JavaScript proficiency for custom tag scripting and debugging
Proven ability to work directly with fast-moving marketing teams and translate business requirements into technical implementations quickly
Experience with QA methodologies: browser DevTools, Omnibug, Tag Assistant Enterprise, Charles Proxy

Nice To Haves

Experience at a DSO, healthcare system, or multi-location retail healthcare brand
Familiarity with server-side tagging and Google Cloud Run / Cloud Functions for GTM server container hosting
Experience with Invoca or call tracking platforms and integrating call data into the measurement layer
Exposure to BigQuery and dbt for downstream marketing data quality validation
CAPI implementation experience (Meta, Google, TikTok)
Familiarity with TCPA consent frameworks and their intersection with digital tracking consent management platforms (OneTrust, Usercentrics)

Responsibilities

Design, build, and maintain the centralized Tag Management System (TMS) strategy across all TAG brand websites, including aspendental.com, clearchoice.com, wellnow.com, mychapter.com, and lovet.com
Establish and enforce a scalable data layer standard that accounts for varying PHI sensitivity across brands (e.g., dental/implant patient journeys vs. aesthetics vs. urgent care)
Architect tag firing rules, triggers, and variable structures that respect brand-level compliance tiers and develop automation to show realtime system health
Maintain a clean, auditable tag inventory and deprecate orphaned or legacy tags to reduce governance risk
Implement and manage Google Tag Manager (GTM) containers across multi-brand properties with complex custom variable logic and server-side tagging configurations
Build and maintain GA4 implementations including event schemas, custom dimensions/metrics, conversion tracking, and cross-domain measurement
Configure and manage SA360 floodlight activities, custom variables, and conversion tag architecture to support performance media campaigns
Own Freshpaint configuration as the PHI-safe data routing layer, including source configuration, destination mapping, and allowlist governance for healthcare-compliant event forwarding
Support Google Ads, Meta Pixel, Bing UET, and programmatic DSP pixels within a compliant tagging framework
Implement and maintain Enhanced Conversions and server-side conversion APIs (CAPI) where applicable
Serve as the technical SME for marketing data privacy and compliance, partnering with Legal, Privacy, and Compliance teams
Apply brand-level PHI tiering logic: enforce stricter data routing rules for brands where patient health information may be present (e.g., Aspen Dental, ClearChoice, WellNow) vs. lower-sensitivity brands
Maintain working knowledge of HIPAA Marketing Rule requirements and OCR guidance as they relate to pixel tracking and ad platform data sharing
Configure and audit Freshpaint (or equivalent CDP/proxy layer) to prevent unauthorized PHI transmission to ad platforms
Lead regular compliance audits of active tags, cookies, and data flows; produce audit documentation for legal review
Stay current on evolving privacy regulations (CCPA, state-level privacy laws) and their impact on TAG’s tracking architecture
Serve as the primary technical partner for TAG’s brand marketing teams, translating campaign measurement needs into scalable tagging solutions
Participate in campaign planning and launch readiness reviews to ensure tracking requirements are captured and implemented before go-live
Triage and resolve tracking issues quickly — this team moves fast, and broken tags have real revenue impact
Build and maintain QA processes to validate implementations pre- and post-launch
Create and maintain tagging documentation, implementation guides, and training materials for marketing stakeholders
Partner with the Analytics team to ensure GA4 and BigQuery data pipelines produce clean, reliable marketing attribution data
Support multi-touch attribution modeling by ensuring consistent event naming conventions and parameter structures across brands
Configure and maintain GA4 → BigQuery export; collaborate with data engineering on downstream data quality
Identify and resolve data discrepancies between ad platform reporting and analytics reporting