Senior Software Developer
Bally's Interactive•Toronto, ON
•CA$120,000 - CA$150,000
About The Position
This role is a current vacancy, and we are actively seeking a candidate to join the team.
Requirements
- Technical and product SME for Braze
- Experience building and maintaining integrations
- Experience designing data models, events, attributes, segments, subscriptions, and environments
- Experience leading Braze implementations and migrations
- Experience building data pipelines
- Experience partnering with CRM, Marketing, and Product teams
- Experience monitoring platform usage, campaign performance, deliverability, and data consumption
- Experience evaluating and supporting platforms like Salesforce Marketing Cloud and CDPs
- Knowledge of security, privacy, consent, and responsible gaming requirements
- Experience documenting architecture, integrations, and runbooks
- Experience supporting monitoring and incident response for critical marketing systems
Responsibilities
- Own Braze as the technical and product SME, driving platform strategy, configuration, and best practices.
- Build and maintain integrations connecting Braze with player accounts, sportsbook, casino, CRM, data platforms, and third-party services.
- Design player data models, events, attributes, segments, subscriptions, and environments to support personalised engagement.
- Lead Braze implementations and migrations, ensuring reliable data, smooth cutovers, and minimal disruption to player communications.
- Build pipelines that keep player profiles, wagering activity, events, and segments accurate and up to date.
- Partner with CRM, Marketing, and Product to turn player engagement requirements into scalable technical solutions.
- Monitor platform usage, campaign performance, deliverability, and data consumption to identify opportunities and improve effectiveness.
- Evaluate and support adjacent platforms such as Salesforce Marketing Cloud and CDPs.
- Ensure solutions meet security, privacy, consent, and responsible gaming requirements.
- Document architecture, integrations, and runbooks while supporting monitoring and incident response for critical marketing systems.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
