Senior Social Media Manager

Murad•El Segundo, CA

3d•$115,000 - $130,000

About The Position

We are currently looking for a Senior Social Media Manager to lead Murad’s social media strategy and day-to-day execution across key platforms. This role will partner closely with our in-house Creative team and external agency partners to deliver high-quality, platform-first content, while collaborating cross-functionally with Influencer, PR, Community, and Digital teams. The ideal candidate is both strategic and hands-on, with a strong understanding of social performance, creative storytelling, and the evolving social landscape. The Senior Social Media Manager is responsible for leading Murad’s social media strategy and day-to-day execution across Instagram, TikTok, YouTube, and emerging platforms. This role owns channel planning, publishing, performance analysis, and optimization, and plays a key role in shaping how Murad shows up across social touch points. In this phase, the Senior Social Media Manager will work closely with Murad’s in-house Creative team and manage external social agency partners to deliver platform-first, performance-driven content. This role partners cross-functionally with Influencer, PR, Community, Brand, and Digital teams to ensure alignment and consistency across messaging and execution.

Requirements

4–6 years of social media experience within beauty, wellness, lifestyle, or consumer brands
Deep understanding of TikTok, Instagram, and YouTube behaviors, formats, and analytics
Strong writing and storytelling skills, with the ability to brief and direct creative teams
Experience managing creative partners or agencies
Comfortable operating in fast-paced environments with frequent launches
Experience using social analytics and listening tools (Meltwater or similar)
Strategic thinker with strong organizational and communication skills

Responsibilities

Own the social media strategy and editorial calendar across priority platforms
Lead day-to-day publishing, channel optimization, and platform hygiene
Translate brand priorities into platform-relevant storytelling and content plans
Identify and act on emerging platform trends and cultural moments
Partner closely with the in-house Creative team to brief, review, and deliver social-first content
Manage day-to-day relationships with social agency partners, including briefing, feedback, timelines, and deliverables
Ensure all content aligns with brand voice, platform strategy, and performance insights
Track and analyze performance across channels, identifying insights and optimization opportunities
Develop and execute test-and-learn frameworks for content formats, hooks, cadence, and creative approaches
Use analytics and listening tools (including Meltwater or similar) to inform strategy and reporting
Partner with Influencer Relations to amplify paid and earned creator content
Work closely with the community to align the publishing strategy with conversation, engagement, and sentiment
Collaborate with PR, Brand, and Digital teams to support integrated campaigns and launches