Senior Social Media Manager

OLIVER Agency - North America•New York, NY

2d•$97,750 - $109,250•Onsite

About The Position

You'll be the digital voice behind our ice cream brands' social presence, contributing to the development of in-house content that stops scrolls and starts conversations. Working at the intersection of content creation, community management, and performance analytics, you'll lead the development of platform-specific strategies that grow followers, engagement, and conversion. We're looking for someone who lives and breathes social trends and platform nuances, finding innovative ways to insert our brands into cultural moments while building loyal communities. Success means developing thriving social Senior Social Media Manager channels that not only drive engagement and brand love but deliver measurable business impact through innovative, AI-enhanced approaches. The ideal candidate will have experience in social media, video, imagery, strategy, data analytics, and marketing campaigns. Exceptional oral and written communication skills are a must, along with the ability to develop engaging content. You should be a natural communicator with excellent customer service capabilities and the ability to moderate both online and offline interactions with our community. This position will be based in the NY/NJ area as in-person participation is required.

Requirements

You’ve got 5-6 years of experience in social media management with demonstrated success in developing effective social media campaigns, particularly on TikTok and Instagram
You’re deeply online — TikTok, Pinterest, YouTube, Reddit, Twitter, niche forums — and you know the difference between a moment and a movement.
You’re fluent in campaign development and content ecosystems — from Super Bowl-scale to scrappy UGC-style
You’re AI-curious (if not AI-fluent) — and you’ve started integrating tools into how you think, brief, and ideate
You’re a strong presenter, a natural collaborator, and the kind of person who makes clients feel both inspired and understood with a data-driven approach to social media planning
Experience in client relations and the ability to adapt to different personalities and work styles
Proven track record of contributing to organic social channel growth at scale, experience managing a social community
Experience working with high profile legacy brands with a focus on engagement more than awareness
Deep understanding of the influencer landscape and social media platforms in the US market
Natural ability to identify what makes good social content with knowledge of content creation processes. Experience creating and managing social content calendars
Excellent stakeholder management and communication skills
Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)
Ability to perform light design work and caption copywriting across current social media platforms
Experience with social analytics tools and performance measurement
Understanding of US cultural trends and how they influence social media engagement

Nice To Haves

A passion for food and beverages, particularly ice cream
Experience with ice cream brands preferred

Responsibilities

Develop social media content calendars and campaigns for well-known brands in the ice cream space
Work with our in-house creative teams to create engaging video, copy and photography assets for social media channels
Design social assets using Canva, CapCut (design work is light)
Ability to interpret comprehensive analytical reports with recommendations for owned channels and campaigns
Increased knowledge on how to navigate controversial topics responsibly. Knowledge of the PR risks and opportunities associated with these types of stances
Interpret partnership briefs and legal documents as it relates to channel assets and usage
Track record of increasing brand affinity through social led opportunities and trends
Experience working with high profile legacy brands with a focus on engagement more than awareness
Ability to work with the larger IAT to effectively represent social and how it ladders up to the larger brand strategies
Spearhead social planning for the following year, as well as the ability to be nimble as brand priorities change and shift
Basic creative background and knowledge that allows for successful planning and ideation of content and big ideas. Lead creatives to deliver work that aligns with the client goals and expectations
Assessing available creative assets and proactively making recommendations of when new creative or assets are needed
Serve as liaison for day-to-day management of social accounts, championing social best practices and expertise
Receive and interrogate briefs from clients while supporting brief development for creative teams and influencer partners
Help craft Tone of Voice guidance and FAQ copy for brand's social channels
Support development of social channel strategy workstreams
Present content ideas and brand social strategies to clients with confidence and clarity
Champion the integration of AI technologies in social media planning, listening, ideation, execution, and reporting
Explore and implement new ways to leverage AI for content creation, planning, and execution
Stay ahead of platform changes and emerging features to maximize brand opportunities
Work closely with social media leads, strategists, influencer specialists, and content creators to ensure execution is driven by strategy
Monitor industry trends and best practices in both influencer marketing and AI-powered social media
Provide cultural guidance to ensure campaign strategies and approaches resonate with US audiences