Senior Social Media Coordinator

EY • Vancouver, BC

9d • CA$65,600 - CA$98,400 • Hybrid

About The Position

EY Canada's Social Media team is seeking a highly motivated, data-driven marketing professional to join them. This role is crucial in shaping and executing the firm's social media presence across both organic and paid channels. Reporting to the Assistant Director, Social Media, and collaborating with cross-functional stakeholders in Brand, Marketing, and Communications (BMC), the candidate will lead integrated campaigns from start to finish, ensuring content and channel strategies align with business objectives. Responsibilities include representing the firm's voice on social media, monitoring conversations, creating and posting content, and managing daily operations of various social platforms. The focus is on engaging, building, and proactively managing authentic conversations through organic and paid media to achieve Key Performance Indicators (KPIs). EY is looking for someone to help build their social media strategy, converting businesses into clients and clients into advocates.

Requirements

• 2+ years of experience planning, executing, and optimizing high-quality social media campaigns across organic and paid channels
• Experience managing organic and paid media on LinkedIn, Instagram/Meta
• Excellent knowledge of social platform capabilities and best practices
• Experience working in a fast-paced, complex, yet dynamic work environment and able to multitask on a variety of different projects with strong project management skills
• Strong strategic and growth mindset focused on initiating new social ideas to elevate the EY brand
• Deep understanding of social media best practices and platforms
• Advanced analytical capabilities, including experience interpreting KPIs and translating insights into actionable improvements
• Proven ability to manage multiple campaigns and stakeholders in a fast-paced, high-volume environment
• Experience with social media A/B testing and analytics
• Collaboration with internal teams and firm leaders to deliver best-in-class campaigns/content
• Ensuring high-quality social voice for all EY content, including adhering to style guidelines, and enabling a consistent brand voice
• Strong analytical skills, understanding of social KPIs, measurement and attribution models for social
• An understanding of how social media fits into the larger marketing and firm ecosystem
• Organized and articulate, with impeccable attention to detail and a hunger to contribute

Nice To Haves

• Experience with Hootsuite and Asana is valued
• Eagerness to learn and adopt AI where appropriate to enhance social function both with internal and external stakeholders
• Positive, can-do attitude with a willingness to test, accept and learn from pilots

Responsibilities

• Own end-to-end execution of social media campaigns across organic and paid channels, ensuring alignment with business objectives and KPIs
• Lead development and management of editorial calendars, ensuring content consistency, quality and alignment across platforms
• Create and oversee high-quality content, including copy, visuals and campaign assets, maintaining EY brand standards and voice
• Manage campaign performance, including tracking, reporting and optimization, and provide actionable recommendations based on data insights
• Manage the workflow and publishing of social content to the platform – planning and maintaining an editorial calendar, and aligning cross-functionally across the EY ecosystem
• Engage in baseline community management, such as daily social communication, social listening, and monitoring
• Enhance and grow our employee advocacy social strategy and tool use
• Manage stakeholder expectations and working collaboratively with team members on competing priorities in a fast-paced, high-volume environment, bridging between sales and marketing to embolden our combined efforts
• Learn social media reporting best practices: testing, analyzing, and making strategic recommendations based on community, brand, and lead generation KPIs vs. vanity metrics

Benefits

• discretionary bonus program
• comprehensive medical, prescription drug and dental coverage plan
• defined contribution pension plan
• great vacation policy
• firm paid days that allow you to enjoy longer long weekends throughout the year
• statutory holidays
• paid personal days (based on province of residence)
• range of exciting programs and benefits designed to support your physical, financial and social well-being
• Support and coaching from some of the most engaging colleagues in the industry
• Learning opportunities to develop new skills and progress your career
• The freedom and flexibility to handle your role in a way that’s right for you

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed