Senior Social Media Content Developer

Pacific Gas And Electric Company • Oakland, CA

6d • $98,000 - $146,000 • Hybrid

About The Position

The Senior Social Media Content Developer is a hands‑on content creator and editor responsible for developing high‑quality, platform‑ready social content that brings PG&E’s brand, advertising, and community stories to life.
Reporting to the Senior Manager, Social Media this role focuses on execution—turning ideas, footage, insights, and campaigns into compelling social content that is timely, relevant, and on brand. This role partners closely with Brand Strategy, Video, Community Management, Analytics, and the Brand Producer to ensure social content is planned, developed, and delivered with consistency and impact.
This role is ideal for a strong writer and storyteller who thrives in a fast‑moving environment and values structure, collaboration, and craft.
The role is hybrid working from your remote office and in-person at the Oakland General Office 1-2 days per week or based on business needs. Additional travel within the service territory for learning or content capture may be required. This role will also participate in on-call rotation to support the emergency operations center (located in Vacaville, CA) when activated.

Requirements

• High school diploma
• 5 years of experience creating social content in a brand or corporate environment

Nice To Haves

• Exceptional writing and editing skills with strong attention to detail.
• Deep understanding of social platforms and content formats.
• Ability to manage multiple deadlines within structured workflows.
• Strong collaboration skills and comfort working across teams.
• Experience supporting brand or advertising campaigns through social content.
• Familiarity with social publishing and collaboration tools.
• Experience in regulated, complex, or enterprise organizations.
• Bachelors degree in communications, marketing, advertising or job-related discipline.

Responsibilities

• Write, edit, and develop social content across platforms including Instagram, Facebook, TikTok, LinkedIn, X, and Nextdoor.
• Translate brand campaigns, regional moments, and operational updates into clear, engaging social posts.
• Adapt content to platform‑specific formats, tones, and best practices.
• Maintain high standards for accuracy, clarity, accessibility, and brand compliance.
• Execute against the social content calendar, ensuring posts are delivered on time and to spec.
• Partner with the Brand Producer to align content development with broader planning timelines and deadlines.
• Respond quickly to emerging moments, community needs, or business priorities.
• Work closely with Video and creative partners to shape captions, story arcs, and social‑first executions.
• Support social shoots and content capture by identifying content needs and opportunities.
• Incorporate insights from Community Management & Listening to inform content themes and tone.
• Partner with Analytics to understand what content is resonating and apply learnings to future development.
• Use performance insights to continuously refine content quality and effectiveness.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED
• Number of Employees: 5,001-10,000 employees