Senior SEO Specialist, US

Branch Metrics•Austin, TX

1d•$100,000 - $120,000•Hybrid

About The Position

At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together. We’re looking for a Senior SEO Specialist who can turn organic and AI search into a predictable growth engine. You’ll own our SEO/AEO roadmap end-to-end from technical audits and content strategy to keyword research and site optimization with a focus on driving qualified traffic, improving rankings, and lifting conversion across key pages. You’ll work closely with Growth, Brand, Content and Product Marketing to build a scalable SEO/AEO program that compounds over time. This role is ideal for someone who’s hands-on, deeply analytical, constantly up-to-date with the latest techniques and energized by ranking wins, technical fixes, and content that actually performs.

Requirements

3+ years of hands-on SEO experience, ideally within B2B or SaaS environments.
Strong command of keyword research, SERP analysis, and intent-driven content development.
Deep familiarity with Google Analytics, Search Console, SEMrush, and similar SEO platforms.
Strong technical SEO fundamentals: site performance, indexing, sitemaps, schema markup, canonicalization, etc.
Experience partnering with developers and web teams to execute technical improvements.
Extensive WordPress experience, including WPML and multi-language page management.
Clear understanding of search engine algorithms, ranking factors, and SEO do’s/don’ts.
Working knowledge of HTML and JavaScript; bonus if you’ve supported CRO testing or landing page experimentation.
Excellent written communication and the ability to collaborate across teams

Nice To Haves

Experience in B2B SaaS, analytics products, or demand-gen–driven organizations.
Background in CRO, including user insights, heatmaps, and landing page testing.
Exposure to AI-powered search trends (AEO, SGE/AI Overviews) and how they impact keyword strategy.
Ability to analyze and present SEO insights in a clear, business-focused way.
Additional languages beyond English.

Responsibilities

Lead ongoing keyword research (traditional SEO + AEO) to identify high-intent opportunities and emerging topics.
Own and develop the organic content strategy, partnering with writers, designers, and web stakeholders to publish best-in-class content.
Drive on-page optimization across core landing pages, product pages, and blog content to improve both rankings and conversion.
Manage and expand link-building initiatives, including outreach and partnerships that improve domain authority.
Monitor and report on performance, including rankings, traffic, CTR, engagement, and revenue contribution.
Partner with web and engineering teams to ensure technical SEO best practices are implemented and maintained.
Optimize site architecture, internal linking, crawl efficiency, and structured data.
Stay ahead of search trends and propose innovative approaches to keep the program competitive.
Lead special projects tied to organic growth goals — from site migrations and international SEO to new product launch support.

Benefits

At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees.
This role additionally includes a 10% annual bonus tied to company goals.

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