Senior SEO/AI Specialist

Plymouth Rock Assurance•Woodbridge Township, NJ

13d•$87,000 - $116,000

About The Position

We are seeking a passionate, innovative, and highly analytical Senior SEO/AI Specialist to join our Enterprise Website Team. This role leads the strategy and optimization of search performance across both traditional SEO and emerging AI-driven discovery channels. The Senior SEO & AI Specialist combines robust analytical skills, advanced technical SEO expertise, and a deep understanding of how AI models interpret and surface content. This role ensures our company’s content, products, and customer support experiences are easily discoverable, authoritative, accurately represented, and trusted by search engines, AI/LLM systems, and by customers. You will analyze search and site behavior, identify optimization opportunities, implement structured data and content enhancements, and drive initiatives that increase visibility, relevance, and digital performance. Success in this role requires strong analytical capabilities, hands-on SEO execution, strategic thinking, and the ability to collaborate across product, content, engineering, analytics, compliance, and marketing teams. To excel in this role, you must be results-driven, capable of leading cross-functional initiatives, and comfortable guiding SEO and AI visibility strategies that deliver measurable improvements in visibility, qualified traffic, and digital conversions.

Requirements

5-7 years hands-on SEO experience with enterprise websites
Expertise optimizing for traditional SEO and AI-driven search (AI Overviews, SGE, ChatGPT, LLMs)
Experience with platforms such as: Google Search Console WordPress or enterprise CMS GA4, Heap, or similar analytics tools
Strong technical SEO knowledge: crawlability, indexing, site architecture, Core Web Vitals, on-page optimization, structured data/schema
Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, SimilarWeb)
Understanding of how website development (HTML/CSS/JavaScript) and content experiences influence SERP and AI visibility
Experience with structured content models and entity-based SEO
Background in regulated or compliance-driven industries
Basic HTML, CSS, JavaScript, and CMS template knowledge
Familiarity with CRO, A/B testing, and experimentation frameworks
Knowledge of accessibility (WCAG) and UX best practices
Experience supporting enterprise SEO and digital governance frameworks
Strong analytical skills and the ability to translate data into actionable insights.
Excellent verbal and written communication for both technical and non-technical audiences
Ability to manage multiple priorities in a fast-paced, matrixed environment.
High attention to detail, accuracy, and governance
Strong cross-functional collaboration, influence, and stakeholder management
Forward-thinking mindset with a passion for emerging AI and search technologies
Ability to drive change, influence adoption of new practices, and challenge legacy approaches
Curiosity-driven problem solver who tests hypotheses and identifies innovative opportunities
Comfortable navigating ambiguity and rapidly evolving digital environments.
Commitment to continuous learning and staying ahead of SEO and AI developments

Responsibilities

Lead enterprise-wide SEO and AI discoverability strategies
Analyze behavior across SERPs, AI Overviews, SGE, ChatGPT Search, Perplexity, and other generative AI platforms
Identify high-impact opportunities to improve visibility, authority, and content relevance.
Build and manage an integrated roadmap spanning technical SEO, content, structured data, and AI readiness
Monitor algorithm and AI model updates and adjust strategy accordingly
Recommend improvements to enhance content clarity, authority, metadata, and alignment with user intent
Partner with content teams on page structure, semantic keywords, entity coverage, and FAQs
Ensure content is structured and formatted for reuse in generative AI systems and accurate LLM interpretation
Conduct technical audits to identify crawl, indexing, rendering, and Core Web Vitals issues
Collaborate with engineering and platform teams to implement fixes
Optimize site architecture, navigation, URL structure, and internal linking
Ensure mobile-first, accessible, secure, and SEO-compliant digital experiences
Lead schema and structured data strategy across products, support, FAQs, and articles.
Test, validate, and monitor structured data performance
Partner with product and engineering teams to integrate structured content models into CMS templates
Monitor competitor performance across organic and AI-driven search
Identify strengths, gaps, and opportunities for differentiation
Deliver actionable insights to support strategic decision-making
Build dashboards and reporting frameworks to track SEO, AI visibility, and performance trends
Analyze impressions, rankings, engagement, citations, and AI Overview presence
Measure the ROI and impact of SEO and AI initiatives and guide prioritization
Develop and enforce SEO and AI visibility guidelines, standards, and best practices
Serve as the subject-matter expert and educate teams on evolving SEO and AI trends
Support content governance, compliance alignment, and digital quality control
Influence stakeholders through clear, data-backed recommendations

Benefits

4 weeks accrued paid time off + 9 paid national holidays per year
Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
Annual 401(k) Employer Contribution
Free onsite gym at our Woodbridge Location
Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
Robust health and wellness program and fitness reimbursements
Various Paid Family leave options including Paid Parental Leave
Tuition Reimbursement

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