SEO Specialist

Berkshire Hathaway Automotive • Irving, TX

8d • Onsite

About The Position

Berkshire Hathaway Automotive Marketing is seeking a talented SEO Specialist to join our in-house Digital Marketing team in Irving, TX. This role focuses on driving organic growth, improving search visibility, and supporting large-scale dealership websites through technical SEO, content optimization, analytics, and emerging AI-driven search strategies. This is a full-time, in-office position and will be onsite at our Marketing Office in Irving, Texas. Benefits: Paid training and development Brand new, state-of-the-art office Career growth opportunities Medical and dental coverage Employee Recognition Paid vacation 401(k) with company match Why Join Us? Work for a Berkshire Hathaway company with long-term stability Be part of a centralized, high-impact digital marketing team Gain experience with enterprise-scale SEO and AI-driven search Competitive compensation and comprehensive benefits

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 1–3 years of SEO experience with proven results
• Strong understanding of technical SEO, on-page optimization, and analytics
• Hands-on experience with GA4, Google Search Console, and keyword research tools
• Familiarity with Generative AI tools for SEO and content workflows
• Strong analytical, writing, and communication skills
• Ability to manage multiple projects by multi-tasking, effective time management and prioritizing workload
• Ability to adjust set priorities and adjust workflow as required

Nice To Haves

• Experience with SEMrush, WordPress, Looker Studio, or email platforms is a plus
• Experience with marketing and advertising software for client and project management a plus

Responsibilities

• Working knowledge of SEO, GEO, Local SEO, and Technical SEO, including optimization for AI-powered and local search experiences.
• Optimize website content, landing pages, blogs, and local pages for organic search
• Conduct keyword research, competitive analysis, and performance tracking
• Analyze results using Google Analytics 4 (GA4), Google Search Console, and Looker Studio
• Identify and resolve technical SEO issues in collaboration with CMS and website teams
• Support Google Business Profile and local SEO initiatives
• Leverage Generative AI tools (ChatGPT, Perplexity, Gemini, etc.) for keyword research, content optimization, and search insights
• Stay current on SEO best practices, algorithm updates, and AI-powered search trends

Benefits

• Paid training and development
• Brand new, state-of-the-art office
• Career growth opportunities
• Medical and dental coverage
• Employee Recognition
• Paid vacation
• 401(k) with company match

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 501-1,000 employees