Senior SEO Product Manager, StreetEasy

Zillow

2d•$112,700 - $189,400•Remote

About The Position

The Senior SEO Product Manager, StreetEasy defines and executes SEO and GEO-focused product strategies that grow organic traffic and engagement across StreetEasy's consumer experiences. This role leads cross-functional teams to design, prioritize, and optimize features that improve acquisition, onboarding, and search journeys — including in AI-generated and generative search surfaces — using data and experimentation to drive measurable impact. Self-motivation and ideation are must-haves.

Requirements

Bachelor's degree in Computer Science, Computer Engineering, Marketing, Business Administration, or a related field.
8+ years of experience in product management for consumer-facing technology products, including meaningful work on acquisition, engagement, or growth-focused features.
Demonstrated experience with Search Engine Optimization (SEO), traffic acquisition, or upstream activities such as onboarding, profiling, or engagement strategies.
Proven track record using data, experimentation, and user insights to shape product strategy, prioritize roadmaps, and inform trade-offs.
Experience collaborating with engineering, design, analytics, and marketing teams to launch and optimize web or app features at scale.
Or an equivalent combination of education and experience.

Responsibilities

Own the SEO and GEO strategy and roadmap for StreetEasy, defining opportunities for organic traffic growth and aligning initiatives with business goals across key customer journey phases.
Identify new and unique opportunities to increase Search Engine Results Page (SERP) visibility and traffic, including in AI-generated and generative search surfaces.
Lead cross-functional teams across product, engineering, design, marketing, and analytics to deliver SEO-enhancing features, ensuring seamless integration into web and app experiences.
Analyze traffic, search behavior, and experimentation results to identify opportunities, prioritize SEO initiatives, and continuously optimize performance.
Partner with marketing and content stakeholders to improve site architecture, page templates, and on-page elements in support of scalable organic acquisition.
Develop and maintain clear success metrics, reporting, and narratives that communicate SEO product impact and trade-offs to senior partners.
Mentor product peers on SEO best practices and frameworks, sharing learnings and elevating product decision quality across teams.