Senior SEO & Digital Marketing Specialist (Full Time - Remote)

D2B

4d•$1,500 - $2,000•Remote

About The Position

We are seeking a highly experienced Senior SEO & Digital Marketing Specialist to take complete ownership of our digital marketing function across two established brands within the residential construction industry. This is not a junior execution role. We're looking for someone who can confidently step into the business, identify opportunities, solve existing marketing challenges, and proactively drive measurable growth. Our business is transitioning away from an external marketing agency after identifying significant gaps in performance. You'll become our dedicated in-house marketing specialist, responsible for improving search visibility, generating quality leads, optimising paid advertising, strengthening our online authority, and helping shape the future direction of our marketing strategy. If you're someone who enjoys taking ownership, making strategic decisions, and delivering real business outcomes—not simply completing tasks—this role is for you. You are a senior digital marketing professional who thrives on autonomy and accountability. You don't wait to be told what to do—you identify opportunities, present solutions, and confidently guide business owners through marketing decisions. You're equally comfortable diving into technical SEO issues, launching Google Ads campaigns, analysing conversion data, creating engaging social content, and recommending what should happen next. Most importantly, you understand that great marketing isn't just about traffic—it's about generating qualified enquiries and helping grow a business.

Requirements

3+ years' experience in senior digital marketing (5+ years total experience)
Advanced SEO knowledge, including technical SEO
Strong Google Ads experience
Strong Meta Ads experience
WordPress administration and optimisation
Experience with SEMrush (or equivalent SEO platforms)
Link-building and digital authority development
Landing page optimisation and conversion rate optimisation (CRO)
Strong analytical and reporting skills
Excellent written and spoken English
Ability to work independently with minimal supervision
Proven experience developing marketing strategy—not simply executing tasks

Nice To Haves

Australian market experience
Experience marketing within residential construction, home building or trades
Familiarity with AI search optimisation and emerging search technologies
Graphic design capability using Canva or Adobe Creative Suite
Experience with Google Analytics 4, Google Search Console and Tag Manager

Responsibilities

Own SEO performance across two company websites
Conduct ongoing technical SEO audits and resolve website issues impacting search performance
Improve Core Web Vitals, site structure, indexing, crawlability and on-page optimisation
Implement keyword strategies that improve rankings and organic lead generation
Optimise metadata, schema, internal linking and content structure
Monitor SEO performance and recommend continual improvements
Develop and execute backlink strategies that improve domain authority
Identify and leverage high-value backlink opportunities, including existing media coverage and industry partnerships
Improve visibility within emerging AI-powered search platforms, including Google Gemini and other AI search experiences
Stay current with evolving SEO and AI search best practices
Manage and optimise Google Ads campaigns
Oversee Meta advertising campaigns across Facebook and Instagram
Monitor campaign performance and maximise return on ad spend
Continuously test audiences, creative, landing pages and campaign structures
Recommend budget allocation and optimisation strategies
Create and optimise landing pages that increase conversions
Work within WordPress to improve website performance and user experience
Review website functionality and identify opportunities to improve enquiry generation
Assist with website improvements and ongoing content optimisation
Manage social media across both brands
Create engaging content, graphics and campaigns aligned with business objectives
Develop content calendars and campaign ideas
Grow audience engagement and brand awareness
Ensure messaging remains consistent across all channels
Take ownership of the overall marketing roadmap
Recommend weekly priorities and longer-term initiatives
Present practical marketing recommendations based on performance data
Help leadership make informed decisions across SEO, paid advertising, websites and digital growth
Identify new opportunities before they're requested
Deliver clear monthly reporting including: Lead sources, Conversion rates, Cost per acquisition, Organic search performance, Paid campaign performance, Website traffic and engagement
Translate marketing data into practical business recommendations
Assist with the transition from the current marketing agency
Audit all existing marketing assets, websites, hosting, analytics and advertising accounts
Ensure all digital assets, logins and backend systems are securely transferred
Work collaboratively during a planned transition period to ensure continuity

Benefits

Opportunity to become a key member of a growing Australian construction business
Ideas, expertise and strategic thinking will directly influence business growth
Trusted to own the marketing function
Work closely with the founders
Autonomy to implement meaningful improvements across every aspect of digital marketing

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