Senior SEO & AI Search Strategist

Terra

20h • $100,000 - $115,000 • Remote

About The Position

We’re looking for a senior strategist who lives and breathes SEO and can’t wait to push it into the next era. You’re fascinated by how AI is changing the way people find information and want to lead the charge in Generative Engine Optimization (GEO). If you’re passionate about helping brands grow through organic visibility, data-driven insights, and next-generation search, we’d love to meet you. This role is part of our expanding Digital Strategy team and is ideal for someone who’s ready to lead, teach, and shape the future of organic marketing.

Requirements

• 5+ years of SEO experience, with a proven record driving measurable growth through technical, on-page, and content-based strategies.
• Stay ahead of how AI and generative search are transforming discovery and are eager to experiment, learn, and lead in this new landscape.
• Understand how to structure content, data, and site architecture to help both search engines and generative engines identify, cite, and surface brand information accurately.
• Thrive at the intersection of SEO, content strategy, analytics, and emerging technology, and know how to translate complexity into clarity for clients and teammates.
• Strong and adaptable writer who can turn complex concepts into clear, engaging, and search-optimized content that resonates with both humans and algorithms.
• Inspiring mentor who enjoys leveling up others’ skills and guiding clients through sophisticated organic strategies.
• Data-driven, comfortable with experimentation, and excited about the evolving relationship between search, content, and AI.
• Agency experience and client-facing communication skills are strongly preferred.

Responsibilities

• Lead SEO and GEO strategy for key clients, combining technical expertise with creative and analytical thinking.
• Audit and optimize websites for search visibility, crawlability, and AI discoverability — including structured data, schema markup, and content frameworks.
• Guide content teams on how to produce authoritative, AI-friendly content that ranks well and is surfaced or cited by generative models.
• Contribute to and review content development, ensuring it reflects strategic keyword intent while maintaining brand voice, clarity, and editorial quality across markets.
• Build and maintain data-driven dashboards that visualize organic and AI-based visibility metrics.
• Collaborate with Paid Media, Content, and Development teams to deliver integrated, insight-driven strategies.
• Educate clients and internal teams about GEO principles, best practices, and the shifting dynamics of AI-powered search.
• Research new tools and platforms shaping the future of SEO, GEO, and digital analytics — and bring that innovation to our clients.
• Support company leadership in refining and expanding our organic marketing offerings as the landscape evolves.

Benefits

• Unlimited paid time off
• 4 mental wellness days per year
• 100% company funded health insurance
• Dental and vision options
• 401(k) plan
• Permanent remote work option
• Summer Fridays (office closes at 3:00 PM)
• Fall/Winter/Spring Fridays (office closes at 5:00 PM)
• Monthly wellness stipend
• Quarterly employee appreciation gift
• One-time reimbursement for work from home equipment
• Monthly team bonding sessions / happy hours
• Pre-tax commuter benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed