Senior Search Specialist – Search, Discovery, and Performance

CVS Health•Chicago, IL

9d•Hybrid

About The Position

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Position Summary The Senior Search Specialist sits on the Search, Discovery & Performance Team and supports the day-to-day management, execution, and optimization of initiatives within the Search Center of Excellence. This role helps drive business outcomes across Front Store, E-commerce, Omnichannel, Pharmacy, and MinuteClinic through data-driven search strategies. The position supports large-scale paid search programs, including emerging AI-powered solutions, and partners closely with SEO, Marketing, Analytics, and Media teams to identify growth opportunities, optimize performance, and deliver actionable insights.

Requirements

2+ years of paid search experience supporting results-driven SEM programs
Working knowledge of search automation, audience targeting, privacy regulations, and Smart Bidding strategies, including tCPA and tROAS optimization within Google Ads
Strong analytical skills with proficiency in Microsoft Excel and the ability to translate data into effective PowerPoint presentations and recommendations
Demonstrated communication, organization, and collaboration skills, with the ability to work effectively in cross-functional environments
Ability and willingness to work onsite 1 to 2 days per week to collaborate with team members

Nice To Haves

Experience with SEM platforms and tools such as Microsoft Ads (Bing), SA360, Skai, Yelp, Apple Search Ads, Adobe, or similar technologies
Experience developing performance analyses and marketing reports that drive SEM optimization and efficiency
Familiarity with AI-powered search products and campaign types, including Performance Max (PMax), Demand Gen, AI Max, and related solutions
Strong project management, problem-solving, and multitasking abilities, with a demonstrated capacity to work independently and collaboratively
Retail experience, SEO knowledge, holistic search strategy experience, and/or healthcare industry experience
Bachelor's degree

Responsibilities

Execute, manage, and optimize paid search campaigns and emerging AI-powered search initiatives to drive business results
Analyze campaign performance, identify trends and opportunities, and develop data-driven recommendations to improve outcomes across retail, pharmacy, and clinic business lines
Leverage available data sources and analytical tools to evaluate performance, develop hypotheses, and support testing strategies focused on incremental growth
Partner with SEO, Marketing, Analytics, and Media teams to support integrated search strategies and align initiatives with business objectives
Communicate performance insights, optimization recommendations, and test results to stakeholders while contributing to the evolution of the Search Center of Excellence