Senior Search Engine Marketing Manager, Apartments.com

CoStar Group•Atlanta, GA

2d•Onsite

About The Position

Apartments.com is looking for a Senior Search Engine Marketing Manager responsible for driving high-volume performance through scalable growth. This role prioritizes smart bidding strategies, feed-based automation, and API integrations to expand B2C lead generation and traffic acquisition. You will be responsible for our SEM operations, utilizing sophisticated, signal-based approaches to ensure market dominance through technical efficiency and performance at scale. The ideal candidate is skilled at making data driven decisions that impact large scale, measurable growth in a fast paced, dynamic environment. This position is 5 days in our Atlanta office.

Requirements

Bachelor’s degree from an accredited, not-for-profit, in person University or College in Marketing or other relevant field.
7+ years of work experience in business, marketing, search (SEM/SEO) or related professional area.
Experience managing and optimizing $50MM+ annual digital marketing budgets across major performance marketing platforms and channels.
A track record of commitment to prior employers
Deep expertise in Google Ads and Microsoft Advertising, including advanced campaign types.
Significant experience managing and scaling paid search budgets to drive measurable business impact, including managing a program within an organization in-house.
Strong analytical skillset with experience in Google Analytics (or similar), and advanced proficiency in Excel/Google Sheets.
Proficiency with conversion tracking, attribution models, and ensuring data integrity across platforms.
Strong verbal and written communication skills, with experience presenting performance insights and strategy to senior leadership and drafting written summaries.

Nice To Haves

MBA preferred
Knowledge/experience of multifamily industry a plus
Experience with marketing mix modeling (MMM) and applying model outputs to inform budget allocation and channel strategy
Experience working with large datasets and querying databases (e.g., Google BigQuery)
Experience with enterprise bid management platforms such as Search Ads 360
Experience leveraging business data and feed-based signals to power automated bidding and campaign optimization
Hands-on experience with tagging and tracking implementation
Familiarity with AI tools to automate workflows, generate insights, and enhance campaign efficiency

Responsibilities

Develop and execute SEM strategy across Google Ads, Microsoft Advertising, and emerging platforms
Own budget allocation, pacing, and optimization to maximize ROI and scale
Drive performance improvements across bids, keywords, creatives, and campaign structure
Build reporting frameworks and deliver actionable insights through dashboards and presentations
Lead testing and adoption of new features, automation, and growth opportunities
Partner with analytics, creative, product, and external teams to ensure data integrity and drive performance
Monitor competitive landscape and provide insights to sales and marketing teams
Explore and test ways to improve program performance utilizing AI techniques

Benefits

Generous compensation and performance-based incentives
Internal training
Tuition reimbursement
Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
Access to CoStar Group’s Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks