Senior Sales Associate
About The Position
The Senior Sales Associate serves as a Sales focused sales leader, responsible for driving personal sales while ensuring execution of daily store operations, compliance, and safety standards. This role acts as a key support to Store Leadership by owning opening/closing routines, operational processes, and in-store execution while delivering a best-in-class customer experience. The Senior Sales Associate is expected to deliver exceptional customer service aligned with Range USA standards, review KPIs and coach the team to expectations, and achieve or exceed individual and store sales metrics for firearms, memberships, classes, and promotions. They will build customer relationships and increase basket size through product knowledge and recommendations. Operational responsibilities include executing daily opening/closing procedures, managing registers, cash reconciliation, producing and maintaining daily operational documents (store metrics, huddle notes, schedules), supporting inventory flow, merchandising, ad set execution to maintain visual standards, and maintaining overall store cleanliness and organization. Furthermore, the role requires strict adherence to all firearm safety protocols for customers and staff, compliance with ATF regulations including accurate execution of 4473 forms and background checks, safeguarding confidential information, ensuring all processes meet regulatory standards, ensuring range readiness, safety, and cleanliness at all times, and validating and escalating parts requirements to the Assistant Store Leader (ASL).
Requirements
- Possess the following core values: Curious, Passionate, Do It Right, Service
- High School Diploma or equivalent required
- 1–2 years of retail sales or customer service experience
- Strong attention to detail with the ability to follow complex compliance procedures
- Ability to handle confidential information with integrity
- Flexible availability, including nights, weekends, and holidays
- Strong communication skills and customer-first mindset
Nice To Haves
- Specialty retail experience preferred
Responsibilities
- Deliver exceptional customer service aligned with Range USA standards
- Review KPIs and coach team to expectations from this data
- Achieve or exceed individual and store sales metrics (firearms, memberships, classes, promotions)
- Build customer relationships and increase basket size through product knowledge and recommendations
- Execute daily operational tasks including opening/closing procedures, register management, and cash reconciliation
- Produce and maintain daily operational documents (store metrics, huddle notes, schedules)
- Support inventory flow, merchandising, and ad set execution to maintain visual standards
- Maintain overall store cleanliness and organization
- Ensure strict adherence to all firearm safety protocols for customers and staff
- Maintain compliance with ATF regulations, including accurate execution of 4473 forms and background checks
- Safeguard confidential information and ensure all processes meet regulatory standards
- Ensure range readiness, safety, and cleanliness always
- Validate and escalate if needed parts requirements to ASL
Benefits
- Medical, Dental, Vision Health Insurance
- Free Elite Membership (Unlimited Shooting)
- Industry Leading Online and Store Discounts
- Free Classes
- Ability to Utilize Manufacturer Programs
- Paid Training
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
High school or GED
Number of Employees
1-10 employees
