Senior Retail Marketing Strategist

HP•Vancouver, WA

10d•$130,700 - $205,200

About The Position

The Consumer & Small Business Print Global Marketing organization is looking for a Senior Marketing Strategist to define global retail and packaging strategy across the print portfolio spanning hardware, supplies, and services. This role defines how HP brand shows up at the moment of truth across retail and digital environments, ensuring clarity, differentiation, and conversion. The role combines consumer goods rigor with deep understanding of shopper behavior, driving consistency across markets while enabling localized execution. The ideal candidate will operate as a strategic connector across functions and teams to translate customer and shopper understanding into global principles, creative briefs, packaging systems and retail experience guidance that can be executed consistently while allowing for local market nuance.

Requirements

12+ years marketing experience, with focus on retail, packaging, or shopper marketing
Strong background in consumer goods and retail execution
Strong experience translating product and portfolio strategy into customer-facing communication frameworks
Deep understanding of shopper behavior across physical retail, eTail, and unassisted purchase journeys
Proven ability to develop strategic briefs, frameworks, playbooks, standards across global organizations
Strong collaboration and influence skills in global organizations
Ability to operate in ambiguity, define white spaces and turn complex portfolio challenges into simple, actionable strategies

Responsibilities

Define global packaging strategy across hardware, supplies, and services, ensuring strong portfolio navigation, on-shelf visibility and customer communication.
Translate product value propositions and portfolio strategy into clear, intuitive, and compelling packaging frameworks, messaging hierarchies, and claims guidance.
Establish standards for communicating services, subscriptions, and innovation such as HP app and AI-enabled features through packaging.
Translate shopper journey insights into actionable packaging, retail and etail strategy frameworks for consumers and SMB buyers.
Define strategy and develop playbooks to guide POS, content standards, retail storytelling, comparison tools, and conversion experiences; partnering with worldwide creative strategy and market teams to translate strategy into execution.
Optimize shopper decision journeys across key purchase moments, improving clarity, comparison, premium perception and conversion.
Create strategic briefs, playbooks, and guidance that enable consistent execution without limiting necessary local flexibility.
Establish feedback loops with markets to understand execution barriers, shopper response, and opportunities to improve future frameworks.
Partner with Insights to define and execute research that informs packaging, retail and shopper experience strategy, including concept testing, packaging comprehension, shelf navigation, claims hierarchy and shopper journey work.
Leverage retail data, sell-out insights, and testing to continuously improve conversion