Senior Retail Marketing Manager (6 months Contract)

Liquid I.V.•El Segundo, CA

1d•Hybrid

About The Position

Serve as the interim Senior Retail Marketing lead, owning retail marketing strategy and execution across Food, Mass, and Club retailers while ensuring continuity of key campaigns, retailer initiatives, and cross-functional workflows during maternity leave coverage. This role involves developing and executing retail marketing strategies, overseeing the creation and execution of retailer-customized programs, managing cross-functional relationships, leading agency and vendor management, analyzing performance, and managing the retail marketing budget.

Requirements

5–7 years of experience in retail marketing, ideally within the Consumer Packaged Goods (CPG) industry
Proven experience executing retail marketing programs across key channels (e.g., in‑store, omnichannel, retail media, and shopper activations)
Strong understanding of retailer dynamics, including merchandising, promotions, and shopper behavior
Experience partnering cross‑functionally with Sales, Brand, and Shopper/Trade Marketing teams to drive execution and results
Demonstrated ability to translate brand strategy into retailer‑specific programs that drive conversion and growth
Strong analytical mindset with experience using retail and syndicated data to inform decisions and measure performance
Excellent project management skills with the ability to manage multiple initiatives in a fast‑paced environment
Strong communication and presentation skills with experience influencing internal stakeholders and retail partners
Candidates must be authorized to work in the United States without sponsorship.

Nice To Haves

Bachelor’s degree in Marketing, Business, or a related field

Responsibilities

Serve as the retail marketing point of contact for Sales, Operations, Brand, and Creative across all channels.
Own retail strategy development for Tier 1 campaigns and key retailer initiatives.
Lead retail strategy by channel, with a primary focus on Club, Food, and Mass.
Translate brand positioning into clear, shopper-relevant messaging that drives conversion at shelf and in-store.
Balance brand consistency with retailer- and channel-specific customization required to win at each retailer.
Oversee the creation and execution of retailer-customized programs across campaign and evergreen initiatives, including off-shelf secondary displays, home shelf updates and enhanced marketing, POS Signage, DOOH, In-store Promotions/offers and coupons, In-store sampling, Merchandising, and Retail execution strategy.
Manage agencies and navigate retailer-specific requirements, constraints, and approval processes to optimize off-store and in-store opportunities.
Partner closely with Sales, Brand, Creative, and Operations to deliver cohesive, scalable in-store and around-the-store shopper programs.
Influence cross-functional partners to align teams around shared goals, timelines, and priorities for campaigns and retailer initiatives.
Present retail strategies, performance updates, and recommendations to senior stakeholders.
Serve as the primary retail marketing liaison to the Sales team, ensuring strong alignment between strategy and execution.
Lead Greenhouse Agency (retail execution) program management.
Coordinate Greenhouse strategy and execution in partnership with the Sales team.
Ensure agency work delivers against brand standards, retailer requirements, timelines, and budget.
Lead BMI reviews and performance discussions.
Analyze performance by channel, initiative, and retailer to inform optimization, investment shifts, and future planning.
Apply test-and-learn insights to continuously improve retail marketing effectiveness.
Establish and maintain best practices, processes, and frameworks that elevate retail marketing capability across the organization.
Own retail marketing budget management, including tracking and alignment to priorities.
Work closely with the Retail Marketing Manager to ensure all inputs are accurately reflected in planning templates and trackers.
Ensure retail marketing plans are operationally feasible and execution-ready.