Senior Researcher, B2B

Live Nation Entertainment•Los Angeles, CA

5d•$108,000 - $135,000•Remote

About The Position

The Strategy and Insights Team at Ticketmaster is seeking a Senior Researcher, B2B to lead research focused on Ticketmaster’s client-facing business, including venues, promoters, sports teams, and organizations. This role is crucial for understanding client needs, identifying friction points, and uncovering opportunities as the platform and its associated programs evolve. The Senior Researcher will collaborate with Product, Design, Engineering, Operations, and Sales teams to generate insights that guide platform decisions, client-facing features, and go-to-market strategies. Beyond conducting studies, this role involves building the research infrastructure for the B2B segment, including feedback loops, scalable processes, and frameworks to make insights actionable and accessible. As part of a centralized research function, the role will also support People who do Research (PwDR) across the organization, leverage AI-assisted research capabilities, and ensure a systematic flow of insights from the field into product and marketing decisions.

Requirements

5+ years of research experience with a strong track record of leading both qualitative and quantitative studies, ideally in a product or B2B context
Demonstrated experience designing and managing intercept survey programs or other continuous listening mechanisms that track experience and sentiment over time
Deep familiarity with product research methodologies including usability testing, concept validation, user interviews, journey mapping, and survey design
Strong analytical skills with ability to conduct and interpret statistical analyses including driver analysis, segmentation, and trend analysis
Experience building research processes, frameworks, and playbooks that scale research capabilities beyond a central team
Ability to independently manage complex, multi-stakeholder research projects with competing priorities and tight deadlines
Proficiency with research and analytics platforms such as Maze, SurveyMonkey, Usabilla, or equivalent tools
Experience with or curiosity about AI-assisted research methods and a willingness to pilot and scale new approaches
Strong experience presenting to and influencing senior stakeholders, with ability to translate nuanced findings into clear strategic recommendations
Experience in a B2B research context, client insights, or enterprise product research is a strong plus
Strategic thinker who connects client research to product and business outcomes, contributes to research strategy, and frames work within the broader organizational context
Natural collaborator who builds trusted relationships across Product, Design, Operations, and Sales, and facilitates productive cross-functional conversations about client needs
Exceptional communicator and storyteller who presents research findings with clarity and conviction, inspiring action from stakeholders at all levels
Self-directed and proactive: independently identifies research opportunities, anticipates project challenges, and develops mitigation strategies before they become blockers
Genuinely passionate about democratizing research and building others’ research capabilities, whether through coaching, templates, or enabling AI-assisted research
Intellectually curious with a desire to deeply understand the client perspective in live entertainment and continuously expand your methodological toolkit
Comfortable navigating ambiguity in a fast-paced environment, balancing multiple priorities while maintaining high quality standards
Strong sense of ownership and accountability for research impact: you measure success by the decisions your research enables, not just the studies you complete

Nice To Haves

Degree in Human-Computer Interaction, Psychology, Cognitive Science, Anthropology, Marketing, Statistics, or a related field preferred

Responsibilities

Lead end-to-end research projects focused on client (venue, promoter, sports team) needs, pain points, and opportunities, from study design through synthesis and stakeholder presentation
Design and manage client-facing intercept survey programs and other continuous listening mechanisms that track experience quality and sentiment across key touchpoints in the client journey
Build strong, credible partnerships with Product, Design, Engineering, Operations, and Sales teams, serving as the primary research voice for client-side priorities and informing product roadmap and go-to-market decisions
Develop and maintain research frameworks and feedback loops that systematically translate client insights into actionable product and marketing decisions
Apply advanced research methodologies across qualitative and quantitative approaches, including interviews, usability testing, surveys, concept validation, and journey mapping, tailored to a B2B client context
Independently manage multiple research work streams with comprehensive project plans, clear timelines, and consistent quality standards
Craft compelling research narratives and data visualizations that translate complex findings into clear, strategic recommendations for audiences from product managers to senior leadership
Champion democratized research by establishing best practices, playbooks, and tools that enable cross-functional partners (PwDR) to conduct and apply research confidently and responsibly
Contribute to the team’s AI research capabilities by identifying and piloting AI-assisted methods that improve research speed, scale, and quality
Partner with other insights and analytics teams to triangulate behavioral data with primary research, creating a comprehensive view of the client experience
Contribute to the team’s research strategy and prioritization process, demonstrating thought leadership and helping shape which client-focused research projects deliver the most strategic value
Mentor junior researchers and non-researcher partners in research fundamentals, client research methods, and best practices