Senior Research Manager

dentsu•USA - Remote - Pennsylvania, PA

6d•Remote

About The Position

B2B International, a Merkle company in the dentsu network, is seeking a Senior Research Manager to oversee research programs from start to finish, including questionnaire design, analysis, and reporting. Reporting to a Senior Research Director, the role also supports account management for recognized B2B companies and helps inform their go-to-market strategies through research insights. The position may be fully remote or hybrid for employees near an office. Dentsu’s general working approach requires employees within commuting distance of a hub office to work in person three days per week, except Los Angeles employees, who are expected in the office two days per week. Employees outside commuting distance may be designated remote, depending on the role and business needs, and may still need to attend an office as required. The annual salary range is $90,000–$115,000. Placement in the range depends on factors such as relevant experience, knowledge, and skills. The position is full-time and permanent.

Requirements

Five to eight years of experience managing market research projects across the full research lifecycle, from commissioning through delivery of the final presentation.
Experience conducting research on behalf of B2B brands.
Experience with qualitative and quantitative research studies, such as segmentation, brand tracking, customer experience, product development, persona profiling, buyer or customer journey mapping, and ideation.
Strong capabilities with research software and analytical tools such as SPSS, Q, Tableau, or R, and/or advanced Excel skills.
Ability to interpret data and translate it into clear conclusions and actionable recommendations.
Understanding of common market research statistics, including conjoint, MaxDiff, and regression, and where to apply them and how to interpret findings.
Proven ability to build and maintain client relationships.
Ability to prioritize tasks, manage timelines, and execute multiple projects simultaneously.
Strong communication and presentation skills, including the ability to present findings compellingly and engagingly.

Responsibilities

Co-lead key client accounts with Research Directors and maintain and strengthen client relationships.
Analyze quantitative data and qualitative insights, develop reports, and draw sound conclusions with minimal oversight.
Communicate research findings through visually appealing stories.
Assist with or co-present research findings and recommendations to clients.
Design screeners, discussion guides, and questionnaires.
Communicate and manage projects with team members, clients, and vendors.
Oversee and train research analysts, delegating work where appropriate.
Assist with or take on new inquiries, proposal writing, and pitching.
Support marketing through ideation, content creation, blog articles, white papers, and related work.