Senior Research Analyst, Innovation

IpsosNew York, NY
Hybrid

About The Position

The Innovation Service Line guides clients throughout the innovation journey as they develop and launch new or improved products and services spanning a range of verticals. We help our clients develop the initial idea for a product/service, ensure the fully-articulated description of the product/service resonates with consumers, confirm that prototypes of the product/service properly deliver on consumer expectations, and finetune the full mix prior to launch. This is accomplished using best-in-class services, including idea screening, concept testing, product testing, price and line optimization, package testing and volumetric forecasting.

Requirements

  • Experience in research, particularly within innovation.
  • Ability to guide clients through the innovation process.
  • Skills in idea screening, concept testing, product testing, price and line optimization, package testing, and volumetric forecasting.

Responsibilities

  • Guide clients throughout the innovation journey as they develop and launch new or improved products and services.
  • Assist clients in developing initial product/service ideas.
  • Ensure product/service descriptions resonate with consumers.
  • Confirm that product/service prototypes meet consumer expectations.
  • Fine-tune the full product/service mix prior to launch.
  • Utilize services such as idea screening, concept testing, product testing, price and line optimization, package testing, and volumetric forecasting.

Benefits

  • Career Development opportunities
  • Generous PTO
  • Healthcare plans
  • Wellness benefits
  • Flexible workplace policy
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