Senior Regional Sales Manager- Foodservice & K-12
About The Position
The Senior Regional Foodservice Sales Manager is responsible for driving profitable growth across the region through strategic leadership of broker partners, distributors, C-Stores and key customer relationships, with a primary focus on the K–12 segment and support of broader foodservice channels. This role leads regional sales execution by developing and implementing comprehensive business plans, optimizing product mix, and ensuring alignment with company revenue and margin objectives (assigned plan). This position serves as a key leader for the K–12 business, owning high-impact customer relationships, advancing market penetration, and elevating broker performance. The individual will combine strategic thinking with hands-on execution to deliver sustained growth while maintaining strong cross-functional collaboration.
Requirements
- Bachelor’s degree in Business, Marketing, or a related field
- 5+ years of progressive experience in foodservice sales, including broker management and key account leadership
- Proven success in K–12 segment sales, including bid processes and district-level account management
- Highly motivated self-starter with desire to grow professionally in a team environment
- Aggressive selling skills with the ability to target key K-12 districts, distributors & C-stores and create the strategies required to close the sale and see the sale through the bid award process to the menu
- Ability to travel 60+% of the time.
Responsibilities
- Develop and execute annual territory and broker business plans aligned with company volume, revenue, and margin targets
- Identify growth opportunities within K–12 and foodservice channels, including new product placement, bid opportunities, and market expansion
- Analyze market trends, competitive activity, and customer insights to refine territory strategies
- Build and maintain strong relationships with key K–12 districts, high-volume customers, and distribution partners
- Lead sales efforts from prospecting through bid submission, award, and menu placement
- Collaborate with distributor partners to maximize product visibility, availability, and sales execution
- Manage broker network performance, including planning, training, coaching, and accountability
- Conduct regular joint sales calls and quarterly business reviews to assess performance and identify improvement opportunities
- Mentor broker sales teams to ensure effective selling of the optimal product mix and achievement of mutual business goals
- Achieve or exceed assigned sales volume, revenue, and margin targets
- Drive profitable growth through strategic pricing, product positioning, and promotional execution
- Monitor and analyze performance metrics to ensure alignment with financial objectives
- Represent the company at trade shows, industry events, and customer-facing activities
- Lead account-specific promotional initiatives to increase brand awareness and product adoption
- Support regional marketing programs and ensure effective execution in the field
- Manage territory budget, including expenses, trade spending, and accruals, ensuring effective and compliant use of resources
- Identify cost efficiencies and provide recommendations to optimize spend and maximize ROI
- Ensure timely and accurate completion of administrative responsibilities, including, expense reporting, deduction management workflows, lead generation and sales tools (e.g., Blacksmith, Bid Analytics, Sales Discovery)
- Partner with internal teams including Marketing, Supply Chain, Finance, and Category Management to support business objectives
- Provide field insights to inform product development, pricing strategies, and customer solutions
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What This Job Offers
Job Type
Full-time
Career Level
Senior
