Senior Regional Marketing Coordinator

MNP

52d•$70,000 - $85,000•Onsite

About The Position

Make an impact with our Regional Marketing team as a Senior Marketing Coordinator. This diverse team of professionals uses creativity and innovation to deliver leading-edge marketing solutions, ensuring MNP’s unique value proposition stands out from the crowd. As a trusted advisor, you’ll execute marketing campaigns that promote MNP’s brand. MNP is proudly Canadian. Providing business strategies and solutions, we are a leading national accounting, tax and business advisory firm in Canada. Entrepreneurial to our core, our talented team members transcend obstacles into opportunities and are successfully transforming mid-market business practices.

Requirements

Post-secondary degree or diploma in in marketing, communications, project management, English, journalism or other related field
3 to 4 years of marketing experience
Working knowledge of marketing processes, budgeting and project coordination is preferred
Strong presentation skills

Nice To Haves

PMP certification is considered an asset
Professional services industry experience, including corporate writing experience is considered an asset

Responsibilities

Responsible for the coordination, tactical execution, tracking and day-to-day administration of the regional marketing and business development strategy and initiatives.
Support the region in all areas of marketing, including events, sponsorships, advertising, direct marketing, publicity, digital marketing, website, and social media.
Support the marketing Director with the development and implementation of office, client group and service-specific marketing strategies, programs, and activities to support existing client retention, targeted pursuit plans and referral mapping.
Develop creative campaign briefs and support concept development phases, with support from the Marketing Director
Assist in reporting on set regional marketing budgets.
Gather and compile market research for planning purposes.
Maintain marketing materials including promotional items, brochures, and tradeshow equipment.
Support the marketing director with identifying key accounts where further value can be brought to the client, using account-based marketing approaches to engage with the client.
Measure, understand, and report on the impact of marketing activities.
Analyze reporting information and make recommendations to plans and programs as required.
Build profile and relationships in regional marketplace, including with local influencers, and community partnerships.
Conduct other projects and ad-hoc activities.
Maintain flexibility to travel, as necessary.
Coordinate with the RMP and Partners to help develop and maintain priority account lists for the Toronto North market.
Provide administrative and research support to Client Service Teams in preparing annual account plans for key accounts.
Gather and analyze client information to support needs assessments across functions and divisions, helping identify potential service enhancement opportunities.
Prepare background materials and data to support Engagement Partners during discussions related to revenue opportunities and service proposals.
Assist Partners in identifying and tracking new contacts within existing accounts to support growth initiatives.
Collaborate with Client Service Teams to document service opportunities, enhancements, or upgrade recommendations.
Coordinate the execution of client development initiatives designed to strengthen relationships and support retention and growth.
Use available client data and reporting tools to surface potential expansion opportunities and share insights with Partners and Client Service Teams.
Support activation efforts and change management activities that promote a business development mindset across Markham and GTA Advisory teams.
Assist Partners with targeted outreach efforts for cross‑selling or account expansion, including preparing materials, tracking follow‑ups, and coordinating communications.