Freelance Senior Reddit Specialist

Orchestra•Washington, NY

12h•Hybrid

About The Position

Orchestra is seeking a part-time Senior Reddit Specialist Freelancer to support client strategy and campaign execution across both paid and organic Reddit initiatives. We're looking for an experienced Reddit expert who can partner with agency teams, advise clients, and help grow our platform expertise across a variety of industries. Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen , Civitas Public Affairs Group , Derris , Glen Echo Group , Inkhouse , M18 , Message Lab , Onward and Small Girls PR . It also launched Brightmode , a talent acquisition firm for communications professionals, and Versus Media Group , a strategy-first political media team. People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

Requirements

Deep expertise managing Reddit campaigns across paid and organic initiatives
Strong understanding of Reddit communities, platform mechanics, moderation, creative best practices, and advertising products
Experience translating business and brand objectives into Reddit-specific strategies
Ability to collaborate effectively with agency teams and present recommendations to clients
Experience working in a fast-paced agency, consulting, or client-service environment
Excellent communication and project management skills with the ability to manage multiple priorities independently
6+ years of experience in social media, digital marketing, community management, or Reddit strategy

Nice To Haves

Agency experience building or leading a social media or platform-specific service line
Background in other social platforms such as TikTok, YouTube, or emerging channels
Experience supporting new business pitches and thought leadership
Experience with Reddit Ads Manager, measurement, and campaign reporting
Experience across additional social platforms is a plus, particularly when integrating Reddit into broader campaigns

Responsibilities

Serve as Orchestra’s subject matter expert on Reddit, championing the platform internally and externally
Lead the development and growth of Reddit as a service offering across Orchestra, including strategy, execution, and process-building
Develop and execute Reddit campaigns for clients across both organic and paid initiatives
Partner with integrated marketing, stakeholders, and account teams to incorporate Reddit into broader campaigns
Train and advise internal teams on Reddit best practices, platform features, and community engagement.
Support new business and client growth by pitching Reddit-led strategies and opportunities
Provide strategic guidance while remaining hands-on with campaign planning, execution, and optimization as needed
Stay up-to-date on Reddit trends, platform updates, and emerging opportunities to inform client strategy