Senior Publicist

TerraCycle•Trenton, NJ

7h•Hybrid

About The Position

TerraCycle is an international leader in innovative sustainability solutions, creating and operating first-of- their-kind platforms in recycling, recycled materials, and reuse. We recycle over 400 hard-to-recycle waste streams, including coffee pods, cigarette butts, PPE, and more, keeping billions of products and packages out of landfills and incinerators. We’ve built a scalable, global business by recycling waste others won’t into valuable raw materials, and have been profitable for 10+ years. Since 2020, the US company has grown by over 93% and has expanded its capabilities through strategic acquisitions in the commercial recycling industry. Today, TerraCycle operates across 18 countries, working with leading brands, retailers, businesses, and other stakeholders to deliver practical solutions to eliminate waste. We are seeking a high-energy Senior Publicist who thrives on the “win” of a Tier-1 placement. This position is designed for a media strategist who loves to pitch, and knows the right placements will enhance and elevate TerraCycle’s reputation through executing public and media relations strategies. High-impact pitching and placements is the key to success in this role.

Requirements

Must be a team player and confident communicator; an “idea person”, able to drive compelling narratives/pitches
Must possess excellent written communication skills with a deep understanding of AP Style and writing in brand tone and style
Strong project management skills with ability to supervise multiple projects
Proven track record designing and executing successful public relations campaigns at both a local and national level
Strong relationships with both local and national media outlets
Proactive, reliable, responsible and accurate with an attention to detail.
Self-motivated with a positive and professional approach
5 years of experience in PR; agency experience preferred
Excellent computer skills; proficient in Microsoft Office Suite, Google Workspace, and PR tools (e.g., Cision, Muck Rack, or Meltwater)

Nice To Haves

Bachelor’s degree in communications, marketing, business, or related field is preferred

Responsibilities

Actively pitch “A-list” media contacts to secure features, profiles, and trend stories
Develop narratives to turn insights into story hooks that won’t be ignored
Monitor the 24-hour news cycle to insert TerraCycle into our breaking news and cultural moments (newsjacking)
Write high-quality, informative and interesting press releases and media pitches, with a keen eye for detail and accuracy
Develop and foster relationships with key media and be able to coordinate interviews, manage deadlines, and develop talking points on behalf of TerraCycle
Support the development of award submissions on behalf of TerraCycle, continuing to build on its legacy as one of the most innovative companies in sustainability