Senior Public Relations Specialist

National Resident Matching Program•Washington, DC

2d•Remote

About The Position

The Senior Public Relations Specialist partners with senior leadership to develop and execute communications strategies that advance understanding of NRMP’s mission, strategic priorities, and national impact. This role is responsible for developing, promoting, and maintaining NRMP’s online presence and communications channels. It also plays a critical monitoring and advisory function by actively tracking media, social media, and relevant literature to inform leadership and help them understand the external landscape shaping perceptions of NRMP and the Match. The Senior Public Relations Specialist serves as a strategic resource to the President and CEO by identifying emerging narratives, assessing reputational opportunities and risks, and supporting the development of thoughtful, timely strategies to respond to both positive and negative coverage. This role helps ensure NRMP’s communications are proactive, informed, and aligned with organizational priorities in a complex and evolving policy and media environment. The Senior Public Relations Specialist will be part of a dynamic Communications Department that includes NRMP and its affiliated subsidiaries and will collaborate with the Senior Communications Analyst – Match Operations on various communications projects.

Requirements

Bachelor’s degree in Communications/ Marketing/ Public Relations/ Journalism or related field.
5+ years of communications or marketing experience.
Deep experience in media monitoring and engagement and media intelligence platforms; expertise with Cision One platform experience strongly preferred.
Experience with a content management system; WordPress experience strongly preferred.
Experience with design software; expertise in Canva
Savvy with social media technology and corporate social media tools such as Hootsuite.
Proactive, purpose-driven approach to work and ability to act quickly
Excellent time management skills and comfortable meeting deadlines under pressure.
Excellent written, verbal, and interpersonal communication skills
Analytical and problem-solving skills; help interpret data for a non-research audience.
Ability to form relationships that enable collaboration across the organization.
Ability to work independently and proactively manage projects and priorities.
Good judgment and decision-making skills.

Nice To Haves

Experience building, editing, and distributing podcasts.
Experience leveraging AI tools for content development.
Experience writing “CEO Message” style annual reports showcasing organization growth, success, strategic priorities.
Experience in a healthcare, association, or nonprofit environment.
Knowledge of The Match and graduate medical education.

Responsibilities

Serve as a strategic thought partner to senior leadership—particularly the President and CEO—by synthesizing various environmental insights into concise briefings and summaries.
Inform senior leadership’s enterprise risk management efforts by analyzing how NRMP and related issues are discussed or framed externally and what reputational benefits or threats they could pose.
Recommend and develop proactive communication strategies and plans, messaging approaches, or engagement opportunities based on observed trends in media coverage, policy discourse, and stakeholder sentiment.
In close coordination with the President and CEO, support the development of response strategies to both positive and negative media coverage, including amplification of constructive coverage and thoughtful approaches to criticism or mischaracterization.
Monitor media (print and online), trade publications, policy outlets, and social media platforms for mentions of NRMP, the Match, and related issues to identify trends, emerging issues, and high-profile narratives.
Analyze tone, sentiment, and reach related to NRMP; prepare periodic summaries or alerts for senior leadership and recommend where broad engagement may be appropriate.
Identify relevant threads/themes and facilitate online conversations and responses to social media postings, stakeholder questions, etc. in a way that is correct, concise, and reinforces NRMP brand identity.
Manage media engagement. Actively cultivate relationships with strategic media outlets to publish approved NRMP content.
Maintain and enhance current media kit and related collateral for distribution.
Assist senior leadership in building relationships with media outlets and stakeholder organizations where appropriate.
Monitor media account for interview and Match information requests.
Determine target questions or requested content and data.
Schedule for leadership as directed.
Prepare written responses and/or prep interview questions; distribute in a timely manner for review and approval by senior leadership.
Maintain awareness of broader healthcare, workforce, and medical education discourse to provide contextual insight for leadership.
Develop web content for various audiences to advance the NRMP’s mission, strategic priorities, and national impact.
Work closely with leadership to ensure delivery of relevant, meaningful web content to constituents; edit public website content to push content live; support senior leadership in strategic analysis of website design, flow, and function.
Collaborate with Sr. Communications Analyst – Match Operations to ensure website content and documents remain current with up-to-date information.
Collaborate with other departments, as needed and where appropriate, to build new content.
Collaborate with Sr. Communications Analyst – Match Operations on social platform content.
Serve as a primary point for creating posts that highlight initiatives that advance NRMP mission, strategic priorities, and thought leadership.
Develop graphics, multimedia, FAQs, and other materials to support online posts as needed.
Develop and distribute stakeholder and media outreach materials including factsheets and talking points, listserv messages, presentations, digital/web content, infographics, and other communication materials as it pertains to strategic messaging.
Support dissemination of podcasts.
Work as needed with other departments to develop content, focusing on how episodes advance NRMP brand, successes, initiatives, impact.
Spearhead special projects as assigned (e.g., state snapshots, constituent engagement surveys, conference planning).
Develop, maintain, and execute a comprehensive departmental communications plan that aligns with organizational priorities.
Create detailed project‑level communications plans to ensure clear messaging, coordinated timing, and effective internal department and external stakeholder engagement across initiatives.
Design and disseminate customized messages and multimedia materials segmented by audiences to ensure relevant information is communicated to audiences at the right time through NRMP communications channels.
This includes but is not limited to writing and editing content for various mediums including the organization’s websites, newsletters, emails, web content, blog posts, and other talking points.
Create multimedia materials for a wide range of audiences. Materials may include but not be limited to presentations, speeches, webinars, factsheets, infographics, reports, data visualizations, and/or videos and other collateral material such as electronic or print brochures, annual reports, exhibit booths, etc.
Draft press releases that effectively showcase and promote NRMP (e.g., data, research, strategic priorities, new initiatives, governance) and interprets Match processes, policies, and data for both medical education and wider audiences.
Draft and update process documents for the Communications department.