Senior Project Manager
VML•Detroit, MI
•$60,000 - $140,000•Hybrid
About The Position
The Senior Project Manager will lead end-to-end execution, strategic planning, and operational oversight for the Lincoln Access Rewards (LAR) program. This role is responsible for driving the lifecycle of LAR’s tri-annual luxury Rewards Collections, managing high-level client and vendor relationships, and overseeing cross-functional delivery across strategy, creative, legal, development, and inventory teams.
Requirements
- 5+ years of project management experience within a marketing agency, corporate marketing department, or retail communications environment.
- Owner Loyalty/Luxury Rewards Experience across automotive, retail or hospitality
- Expertise in enterprise project management tools (e.g., Smartsheet, Asana, Monday.com, Jira).
- Exceptional organizational, scheduling, and risk mitigation skills.
- Proven ability to manage project budgets, track resource burn, and control vendor costs.
- Strong interpersonal and communication skills with the ability to manage up, down, and across matrixed teams.
- Meticulous attention to detail regarding legal disclaimers, brand standards, and production specifications.
Responsibilities
- Partner with senior leadership and strategy teams to establish yearly project roadmaps, scope requirements, and align collection strategies with broader brand loyalty goals.
- Direct the end-to-end operational lifecycle for three (3) seasonal Rewards Collections per year, effectively managing overlapping production timelines across health & wellness, culinary, travel, and merchandise categories.
- Collaborate directly with client partners to author, refine, and finalize "Day Zero" project briefs to set creative and operational parameters.
- Partner with internal strategy teams and external vendors to lead reward ideation, providing data-driven recommendations on reward selection, tiering, and price-point balancing.
- Drive alignment across internal teams, vendors, and client stakeholders by leading recurring status calls, managing project governance, and distributing actionable executive summaries.
- Manage creative development for all program touchpoints, including digital marketplace, downloadable Lookbooks, and physical collateral (e.g., LAR placemats, trifold brochures, and digital brochures).
- Direct creative assets through formal review workflows, securing timely sign-offs from Product, Proofreading, Legal, and Brand Compliance teams.
- Coordinate usage rights, licensing terms, and stock image purchasing in partnership with internal Art Buying specialists.
- Oversee technical hand-off processes to digital development teams. Supervise webgrid approvals, asset deliveries, and the systematic sunsetting/removal of expired rewards.
- Serve as the primary operational Point of Contact (POC) for all reward vendors and merchant partners; facilitate weekly vendor alignment calls.
- Continuously analyze performance to recommend structural reward updates, re-promotions, and carryover reward strategies; maintain master tracking sheets for client alignment.
- Monitor weekly inventory health, manage reorders, establish streamlined internal inventory processes, and mitigate supply chain risks.
- Direct and maintain team project management systems (Monday.com), ensuring real-time tracking for all collection updates, inventory workflows, and creative assets.
- Serve as the subject matter expert (SME) for all collection-related client inquiries, addressing requests, and managing scope changes smoothly.
Benefits
- Competitive benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
