Senior Project Manager (Digital Producer)

SiaNew York, NY
$110,000 - $120,000Hybrid

About The Position

The Senior Project Manager role at Sia Experience focuses on leading the planning and execution of marketing and advertising initiatives for clients. This position is more of a senior-level project management function, overseeing programs that span multiple disciplines and service types, with a focus on integrated campaign orchestration and client partnership. The production team's core responsibility is project managing multifaceted, cross-channel campaigns, including websites, social media, mobile apps, paid media, and emerging technology activations. These initiatives often integrate creative, digital, strategic, and performance components, requiring a Senior PM who can connect the dots across teams and bring complex visions to life.

Requirements

  • 4-5+ years of project management in an ad agency environment, with a heavy focus on 360 integrated campaigns
  • Experience in project manager roles responsible for allocating resources to 360 campaigns, burning budgets, and estimating projects
  • Proven experience managing campaigns that span multiple service types — including social, paid media, digital/web builds, creative production, video and emerging platforms.
  • Demonstrated success in client-facing roles, including managing day-to-day relationships, leading meetings and presentations, and acting as a strategic point of contact.
  • Proactive, solution-oriented mindset; ability to anticipate roadblocks specific to paid media workflows.
  • Skilled in project management tools (Kantata a plus), budget burn, resource allocation, drafting meeting recaps and media workflow platforms.
  • Deep Familiarity with creative production workflows

Nice To Haves

  • Kantata experience

Responsibilities

  • Orchestrating the seamless execution of large-scale, integrated projects, often with multiple workstreams running in parallel.
  • Bringing together social, web, paid, content, and digital experience initiatives into cohesive campaigns that deliver real business outcomes.
  • Acting as a trusted partner to clients, leading conversations, managing expectations, and confidently presenting strategies and recommendations.
  • Translating business goals into project requirements and ensuring they are executed flawlessly by internal teams and external partners.
  • Leading the project team, offering mentorship and guidance to mid-level and junior staff.
  • Fostering collaboration across creative, media, strategy, and technology functions, ensuring projects stay aligned and teams stay motivated.
  • Making pivotal decisions concerning project strategies, budgets, and timelines, often balancing competing priorities across service types.
  • Estimating budgets and allocating resources for multi-discipline initiatives, often involving larger budgets.
  • Forecasting and financial management to keep projects profitable and clients confident.

Benefits

  • Salary + Annual Discretionary Bonus
  • Healthcare coverage (3 medical plan options: Anthem – EPO HSA, EPO HSA MERP, and PPO)
  • Dental and vision through MetLife
  • Life insurance policies through Mutual of Omaha
  • Flexible Spending Account (FSA)
  • Paid Time Off
  • Parental leave paid at 100% of base pay for all new parents
  • 9 Company Holidays + 1 Floating Holiday
  • 401(k) Plan - 4% matching and vested on day 1
  • College save-up plan
  • College loan repayment plan
  • Monthly cell phone stipend
  • Pre-tax account for Parking and Mass Transit
  • Gym Reimbursement
  • LiveHealth Online
  • Well-being Coach
  • Building Healthy Families Program
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