Senior Programmatic Campaign Manager

Wpromote

6d•$84,000 - $97,000•Remote

About The Position

We are looking for a Senior Programmatic Manager to play a key role in the strategy and execution of programmatic advertising campaigns. This role requires a strong understanding of the programmatic landscape, a data-driven approach, and a passion for optimizing campaign performance. This individual will be responsible for implementing programmatic best practices, collaborating with other teams, and delivering exceptional results. To be successful in this role, the candidate should have hands-on keyboard experience managing programmatic campaigns across major Demand-Side Platforms (DSPs), including The Trade Desk (TTD), DV360, and Amazon DSP. They must have strong analytical skills, a good understanding of measurement and optimization techniques, and the ability to translate data into actionable insights. If you thrive in a fast-paced environment, are passionate about programmatic advertising, and enjoy collaborating with others, this role is for you! At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. This position may be performed remotely in most states within the US, with some exclusions While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! This position is not eligible for immigration sponsorship

Requirements

4+ years of directly related experience in programmatic advertising
Solid understanding of the programmatic landscape, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); data providers; and audience targeting methodologies
Proven track record of executing successful programmatic campaigns across CTV, DOOH, Audio, Display and more
Strong analytical skills and experience in data analysis, reporting, and optimization of programmatic campaigns
Good understanding of programmatic measurement and attribution methodologies
Experience collaborating with cross-functional teams
Strong communication and presentation skills
Ability to build and maintain strong relationships with programmatic partners
Proactive and results-oriented approach, with a passion for innovation and continuous improvement
Experience with various programmatic platforms and technologies

Responsibilities

Executing programmatic strategies, aligning with campaign objectives and KPIs
Implementing programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting
Staying up-to-date with the latest programmatic trends, technologies, and best practices
Contributing to the evaluation of programmatic technology partners, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); and data providers
Working with the team to develop and implement a measurement framework to accurately assess the performance of programmatic campaigns and demonstrate ROI
Collaborating with other teams, including media planning, creative, and analytics, to ensure seamless integration of programmatic efforts
Building and maintaining strong relationships with key programmatic partners, including publishers, data providers, and technology vendors
Identifying and evaluating new programmatic opportunities and technologies to improve campaign performance
Contributing to the development of strategic recommendations and performance reports
Managing campaign budgets effectively, ensuring optimal allocation of resources
Driving continuous improvement in programmatic campaign performance through rigorous testing and optimization
Troubleshooting and resolving programmatic issues