Senior Program Manager, Global Expo Strategy, AWS Global Events

Amazon • Austin, TX

6d • $118,200 - $185,000 • Onsite

About The Position

AWS is seeking a strategic Senior Program Manager to define and lead the global expo experience across AWS's 1P events portfolio. As organizations navigate an AI-driven world, this role will shape how AWS showcases its capabilities, connects with customers, and drives engagement through world-class expo experiences that deliver measurable business outcomes. You'll own the strategic vision and framework for AWS expo experiences across 1P events, including Global Summits and re:Invent, establishing the standards, guidelines, and measurement protocols that ensure consistent, high-quality execution across all regions. This includes defining key messaging in partnership with business owners, enabling global teams on AWS Brand expression, and maintaining a centralized demonstration catalog that ensures consistent messaging and use cases are represented across all events. By leveraging data-driven insights and emerging technologies, you'll create immersive expo experiences that educate customers through hands-on practices, showcase cloud and AI innovation, and drive measurable business impact. This role requires proven experience leading global expo and cross-regional programs, strong strategic thinking to translate strategy into actionable frameworks, and excellent stakeholder management across multiple organizational levels. You must demonstrate a data-driven approach to program measurement and optimization, experience managing large-scale expo or experiential marketing programs, and strong cross-functional leadership capabilities to manage multiple concurrent initiatives. Exceptional communication and collaboration skills across diverse, global teams are essential for ensuring consistent execution while enabling appropriate regional customization.

Requirements

• 7+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience creating and implementing large-scale programs

Nice To Haves

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
• Experience communicating results to senior leadership
• Experience developing and executing campaigns across a multitude of timezones and languages

Responsibilities

• Define and establish the Global Expo Framework that sets strategic direction, standards, and guidelines ensuring consistency, quality, and alignment with AWS brand values and topline messaging across all regional implementations
• Collaborate with Regional Expo Leads in a two-way partnership to gather regional insights, market intelligence, and on-the-ground feedback that informs and evolves the global strategy, ensuring the framework remains relevant, practical, and responsive to diverse market needs
• Establish global standards for expo floor design (including naming conventions), interactive elements, audience and business area definitions, and customer engagement that align with AWS Brand guidance — creating comprehensive guidelines that Regional Leads can adapt while maintaining the integrity of the global experience
• Work with business owners to define key messaging for the global portfolio — including Product Marketing and other strategic initiatives — ensuring consistent messaging across all 1P events.
• Work with AWS Brand to enable global teams on brand expression and expectations for Expo, ensuring alignment with AWS brand standards across all regional implementations
• Own and maintain the demonstration catalog to ensure consistent messaging and use cases are showcased across events — maintaining a centralized repository of approved demonstrations that represent AWS capabilities consistently worldwide
• Define global KPIs and measurement frameworks for expo execution that enable consistent evaluation across 1P events, establishing metrics for customer engagement, business outcomes, operational efficiency, and program ROI
• Report on global program performance to executive stakeholders, providing comprehensive analysis of expo effectiveness, business impact, and strategic recommendations for program expansion and optimization
• Maintain framework governance by establishing clear processes for updates, exception approvals, and change management while ensuring compliance with legal, security, privacy, and regulatory requirements

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed