Senior Program Manager, Gen AI - Games

Netflix•Los Angeles, CA

2d•$285,000 - $485,000

About The Position

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next. We're seeking a strategic and operational program manager for the Netflix GenAI team. This role is twofold: first, help prioritize the GenAI team's own work - identifying opportunities and helping technical team members align on what to build next; and second, drive GenAI adoption across the broader Netflix Games organization. We need a Sr Program Manager who understands the day-to-day challenges, workflows, and business needs of both the GenAI team and the teams it serves, and who can bring together a coherent program with hands-on execution.

Requirements

12+ years of experience in program management and/or product management, focused on technology portfolios.
5+ years of experience in the games industry.
Product management experience, identifying user needs, defining product strategy & roadmaps, running development workstreams.
Experience in games industry partner engagements or business development, defining projects, SOWs, deliverables, and overseeing project deliveries.
Experience managing technical vendor engagements - defining scope of work, staffing plans, and deliverables, and tracking vendor performance against SOW terms.
Experience & deep understanding of games business operations & data needs, defining content for decision making, greenlight, gate review processes.
Strong hands-on experience working with AI technologies such as Claude Cowork, ChatGPT, M365 Copilot. Ability to develop custom skills, tutorials, communication materials including written, interactive, video.
Proven ability to design and implement tool adoption frameworks, methodologies, and toolkits from the ground up — not just apply pre-built approaches.
Comfort translating ambiguous technical goals into structured project plans with clear milestones, owners, and dependencies.
Experience convening & facilitating employee communities, to drive new initiatives and employee engagement.
Experience in executive and employee presentations, storytelling and communications — able to distill complex changes into clear, compelling narratives.
Expertise in developing and executing multi-channel communication plans and stakeholder engagement strategies for global, cross-functional audiences.
Demonstrated ability to manage change at a portfolio level — balancing multiple concurrent programs and proactively identifying change saturation risks.
Exceptional facilitation skills; experience designing and leading workshops, readiness assessments, and cross-functional alignment sessions.

Nice To Haves

Experience with GenAI tools and intelligent automation platforms (e.g., Google Gemini, Claude, ChatGPT, Zapier) and a track record of driving adoption of these technologies in a business context.
A track record building alignment and driving decisions across a broad stakeholder map, internal and external, without relying on formal authority.
Experience with experimentation or analytics tooling (e.g., dbt, Looker, Tableau, Kragle) and a track record of using data to shape product or program decisions.

Responsibilities

Support product engineering workstreams through detailed milestone planning, running agile development processes, clarifying priorities, tracking sprints and deliverables.
Work with technologies across the game organization stack, from game engines, to services, to Agentic systems (Claude Code, Cowork, OpenClaw, custom agents and bots)
Drive cross-functional program coordination: partner with engineering, platform, and studio teams to align on prioritization, sequencing, and dependencies, and surface risks before they block delivery.
Identify key opportunities where AI can add value to teams, defining the specific customizations, learning materials, program plan to drive adoption.
Work across diverse teams in game studios and platforms, to inform and advise on existing initiatives, as well as how new tools will fit within the broader ecosystem.
Create and deliver regular training and communications materials to support tool adoption.
Produce custom AI skills and tools that can support specific workflows and tasks across functions.
Turn complexity into clarity: write the status updates, decision docs, and alignment artifacts that keep teams and leaders on the same page.
Dive into team and product engagement data - usage metrics, adoption funnels, survey results - to run analyses, surface trends, and formulate recommendations.
Define the KPIs and success metrics for GenAI program, design and run lightweight experiments (A/B tests, cohort comparisons) to evaluate program success.
Through stakeholder interviews, technical deep-dive workshops, engaging across specialists, identify tangible opportunities for GenAI to accelerate game development, supporting teams in their work.
Derive insights from user research and quantitative data to create product roadmaps, which identify the highest return investments, distinguish hype from value.
Maintain awareness of the fast-moving GenAI landscape - new models, capabilities, and industry use cases - and work across the company to translate relevant developments into concrete solutions for the business.
Engage and manage external vendors, shaping project proposals and overseeing project deliverables.
Collaborate with our engineering and platform teams to define and plan for robust solutions and scale core capabilities: model inference, data pipelines, responsible AI compliance, safety guardrails, and graceful degradation at scale.