Senior Program Manager, Demand Generation

Relativity•Colorado Springs, MI

10d•$128,000 - $192,000•Hybrid

About The Position

Gavel has been acquired by Relativity, the leading legal data intelligence company. Gavel currently operates as a standalone product line within Relativity, with two products: Gavel Workflows, a legal document automation platform for law firms, and Gavel Exec, an AI contract review and drafting tool for in-house legal teams and transactional attorneys. This role owns all inbound demand generation and marketing-led outbound for both products, driving free trials and demo requests across the full funnel. In the near-term, you will be the only dedicated marketer on the Gavel team: building and running the playbook. You will own the strategy, the tech stack, the channels, and the reporting, and you will advise the CEO and cross-functional leadership on where to invest and why. This is a high-autonomy role for someone who has operated as a solo marketing function before, thinks in systems, and holds themselves accountable to pipeline and revenue outcomes.

Requirements

7 to 10 years of experience in demand generation, growth marketing, or a closely related role at a B2B SaaS company
Demonstrated experience as a solo or near-solo marketer who owned strategy and outcomes, not just execution
Hands-on paid ownership: you have managed campaigns, made budget and bid decisions, and understood conversion tracking at a technical level
Strong HubSpot proficiency across sequences, workflows, lifecycle management, and reporting
Experience designing and executing SEO or content programs with measurable pipeline impact
Comfortable working cross-functionally with engineering and data teams to build marketing infrastructure and translate data from BigQuery, Looker, HubSpot, GA4, and spreadsheets into investment recommendations
AI fluency: you use AI tools as a core part of how you work to build automations, produce content, analyze data, and move faster than a team of one should be able to
Strong written communication: you write copy, briefs, and strategic recommendations regularly and well

Nice To Haves

Experience with AEO, LLM citation optimization, or AI-driven search visibility programs
Familiarity with BigQuery or data warehouse tools for marketing attribution
Experience in legaltech, legal operations, or selling to law firms or in-house legal teams
Experience building and owning a martech stack from the ground up

Responsibilities

Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV
Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI
Advise leadership on funnel health, channel ROI, and investment prioritization
Identify, build, and run experiments and big bets to drive step-change growth, from hypothesis to execution and reporting
Own our Webflow site: strategy, page edits, CMS updates, and new page launches
Define and drive the SEO and AEO content strategy, including the competitor comparison hub and LLM citation visibility program
Run editorial operations for two founder Substacks and bi-weekly newsletters
Oversee contractors for SEO/AEO execution and social content production
Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow
Design and build onboarding, nurture, sales, and marketing email sequences across both products
Partner with sales and customer success on pipeline content, outbound sequences, competitive assets, and retention communications
Maintain and evolve the marketing attribution model, including cross-functional work with engineering to connect pre-signup session data to revenue outcomes
Translate data from BigQuery, Looker, HubSpot, GA4, and Google Sheets into clear recommendations for leadership
Own the full martech stack and build AI workflows and automations across your workflow