Senior Program Director, Strategic Communications

WorkMoney, Inc.

3d•$150,000 - $170,000•Remote

About The Position

The Senior Program Director, Strategic Communications helps strengthen how WorkMoney, Inc. tells its story and shows up for diverse audiences. Reporting to the SVP, Strategic Communications & Content, this role turns organizational priorities, ideas, and impact into communications that build awareness, elevate WorkMoney Inc.’s voice, and expand its reach and influence. As a strategist and practitioner, the Sr Program Director, Strategic Communications navigates an evolving media landscape with creativity and a keen sense of what will resonate, to seize timely opportunities and help ensure WorkMoney, Inc.’s voice is clear, relevant, and positioned to advance our mission.

Requirements

8+ years of progressive experience in communications, with significant experience in earned media, media relations, public relations, or a closely related area
Demonstrated ability to develop and execute proactive and reactive earned media strategies that advance organizational priorities and respond effectively to shifting priorities
Strong track record of building and maintaining productive relationships with journalists, media professionals, and influential voices across traditional, digital, and emerging media
Exceptional writing, messaging, and storytelling skills, with the ability to translate complex information and organizational priorities into clear, persuasive narratives for varied audiences, channels, and communications moments
Demonstrated ability to move effectively between strategic thinking and hands-on execution, independently advancing complex communications work while maintaining stakeholder engagement and alignment
Strong judgment and ability to navigate sensitive, high-profile, or fast-moving communications situations with discretion, sound decision-making, and attention to organizational context
Experience collaborating effectively across functions and building trusted relationships with stakeholders across all levels
Demonstrated experience managing staff, external communications consultants, agencies, or other partners and driving shared work toward clear goals and deliverables
Proven self-starter who is highly organized and detail-oriented, with demonstrated ability to manage multiple priorities, anticipate needs, solve problems, and deliver high-quality work in a dynamic environment
Proficiency with media relations, monitoring, and distribution platforms such as MuckRack, Cision, PR Newswire, or similar tools

Nice To Haves

Experience preparing and advising organizational or executive spokespeople for media engagements
Experience working across emerging media formats and platforms, such as podcasts and newsletters, Substacks, and other digital-first channels
Experience in nonprofit, advocacy, or mission-driven communications environments

Responsibilities

Partner with leadership to develop, refine, and execute earned media strategies that advance organizational priorities, brand, and mission
Build and strengthen the processes, materials, tools, and infrastructure needed to build and scale WorkMoney’s in-house earned media capabilities, ensuring an effective, scalable media relations function
Translate complex organizational priorities, campaigns, and programmatic work into clear, compelling messaging and narratives for external audiences, partnering closely with cross-functional teams to ensure communications are accurate, relevant, and align with WorkMoney’s voice and goals
Develop and execute media strategies and pitches for priority campaigns, organizational moments, and WorkMoney spokespeople, identifying audiences, messages, outlets, formats, and opportunities most likely to advance communications objectives and position WorkMoney, Inc. spokespeople for inclusion in relevant media opportunities
Identify and respond to timely media opportunities, emerging issues, and external developments, exercising sound judgment and partnership with cross-functional stakeholders to develop appropriate rapid-response messaging and communications approaches
Build, maintain, and deepen relationships with journalists and influential voices across digital and emerging media, to expand and diversify WorkMoney, Inc.’s media footprint
Proactively identify strategic opportunities across evolving media formats, including podcasts, newsletters, Substacks, and other emerging platforms, to reach new audiences and strengthen visibility and influence
Prepare and advise spokespeople ahead of media engagements, including developing messaging, talking points, briefing materials, and other preparation needed to help them communicate confidently, clearly, and effectively
Serve as a strategic communications partner to teams across WorkMoney, Inc., building strong cross-functional relationships and maintaining a deep understanding of organizational and programmatic work to identify communications opportunities, anticipate needs, and ensure earned media efforts support broader priorities
Manage communications consultants and external partners, establishing clear expectations, coordinating shared deliverables, and ensuring their work effectively and cost-consciously advances WorkMoney, Inc.’s earned media goals
Refine and steward evergreen brand language and core organizational messaging, to ensure WorkMoney, Inc. communicates with a clear, compelling, and consistent voice across communications channels and touchpoints
Monitor and assess earned media efforts and outcomes, using qualitative and quantitative insights to understand what is working, identify opportunities for improvement, and inform future communication strategies and tactics