Senior Professional, Wellness Marketing

Humana

6h • Hybrid

About The Position

Humana is a $100+ billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of some of the most vulnerable populations in the United States—seniors, people with disabilities, and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through integrated healthcare services, innovative technology, and data-driven solutions. The Senior Professional, Wellness Marketing will support the development and execution of member marketing that motivates healthy behaviors and deepens engagement with Humana’s wellness offerings. This role will serve as a Marketing point of contact for cross-enterprise wellness efforts, partnering with internal stakeholders to gather requirements, develop marketing plans and briefs, coordinate deliverables, and help remove roadblocks to bring wellness campaigns to life. The work will focus on topics such as staying active, social connection, nutrition, preventive screenings, and other everyday actions that help members live their best lives. This position is ideal for a strategic marketer who is excited about understanding customers, serving business partners, navigating a large and matrixed organization, and driving health results through Marketing. The role requires comfort with ambiguity, creative problem solving, role flexibility, and a growth mindset. Reporting to the AVP, Stars & Clinical Marketing, this position will collaborate closely with the broader Marketing organization, Go365 (Humana’s wellness and rewards program), Human Flourishing through Health Advancement, Digital, and other teams across the company that support wellness engagement. This role ensures efforts are focused, measurable, and effective at helping members build and sustain healthy habits.

Requirements

• Bachelor’s degree in Marketing, Communications, Management, or a related field (or equivalent work experience)
• 3+ years of experience in marketing, communications, consulting, program management, or a related role delivering cross-functional work in a matrixed environment
• Demonstrated ability to drive work through collaboration and influence, coordinating stakeholders and supporting delivery of shared outcomes
• Ability to manage components of cross-functional initiatives from intake and planning through execution and measurement, with guidance as needed
• Strong stakeholder management skills, including comfort aligning partners, surfacing risks/tradeoffs, and navigating review/approval processes
• Strong structured problem-solving and analytical skills; able to translate ambiguous asks into clear plans, requirements, and next steps using available data and input
• Excellent written and verbal communication skills, including the ability to create clear briefs, synthesize input, and deliver concise updates and performance readouts
• Comfort with ambiguity and frequent change; able to flex between strategy and execution and adjust plans as priorities evolve

Nice To Haves

• Experience in Medicare Advantage, healthcare services, or health plan marketing
• Understanding of wellness engagement priorities and how member communications can support behavior change (e.g., physical activity, nutrition, preventive screenings)
• Experience applying health literacy and behavior change principles to member comms
• Experience working in a regulated environment and navigating legal/compliance review processes for marketing communications
• Experience partnering with program, product, and operations stakeholders to turn business priorities into member engagement campaigns
• Background in agile marketing practices, journey-based campaign planning, or test-and-learn/experimentation

Responsibilities

• Support day-to-day execution of the member-focused wellness campaign lifecycle—helping translate priorities into clear briefs, timelines, and deliverables from intake through launch, measurement, and optimization
• Serve as a primary Marketing partner for wellness program owners by gathering requirements, aligning on goals, and converting business needs into actionable marketing plans and campaign briefs
• Collaborate with cross-functional teams (e.g., Go365, Human Flourishing through Health Advancement, operations, and analytics) to align goals, define success metrics, and coordinate dependencies to deliver measurable wellness engagement
• Coordinate with the Hive and vendor partners to develop wellness campaign creative and collateral, ensuring materials are on brand, accurate, accessible (e.g., health literacy), compliant, and delivered on schedule
• Help ensure wellness campaigns have defined measurement plans and a test-and-learn approach; partner with analytics teams to monitor performance and recommend refinements based on results
• Support wellness engagement work through standard enterprise ways of working, including preparing data-backed updates, tracking decisions/actions, and aligning to personalization capabilities as they mature
• Coordinate across the Stars and Clinical Marketing team (and other member engagement teams) to align touchpoints, reduce abrasion, and improve the member experience
• Continuously improve wellness outreach by identifying opportunities to strengthen targeting, messaging, channel mix, and journey design

Benefits

• medical, dental and vision benefits
• 401(k) retirement savings plan
• time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
• short-term and long-term disability
• life insurance
• bonus incentive plan

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees