Senior Professional, Digital/Social Marketing/TB7

Samsung Electronics•Plano, TX

About The Position

This role acts as a Strategic Owner of the Business, accountable for delivering revenue, share of SEA%, and meeting sellout targets. The position involves managing aged inventory, developing and executing the NPI Playbook across S.com, and creating data-driven perspectives on end-to-end business operations. This includes optimizing the customer journey from marketing and merchandising to conversion, fulfillment, and customer service, identifying opportunities, and driving operational efficiencies through cross-functional collaboration. The goal is to create a best-in-class shopping experience by partnering with Merchandising, Marketing, Engineering, Operations, Analytics, and Customer Service, focusing on removing purchase barriers and fostering a customer-centric approach. The role requires analyzing large datasets, extracting insights, and presenting recommendations to senior leadership to improve performance and ROI. Additionally, it involves developing and maintaining automated reporting and dashboards for real-time performance tracking, conducting deep dives using BI tools like Tableau, and staying updated on industry trends and best practices. The position also includes setting daily/weekly Marketing Traffic, Orders, CVR, and ROAS plans, collaborating on accurate forecasts and spend plans, establishing KPIs for Sellout Platform initiatives, and managing the Promo Calendar. The role influences Demand Generation, Site Merchandising, and Sellout Platform activities (CRM, Affiliates, Paid Search, Trade-in, EPP, ePromoter, BOPIS, BMSM), product roadmap planning, and the customer experience journey (messaging, pricing, A/B testing).

Requirements

Bachelor’s degree in Information Systems, Digital Marketing, Business Administration, a related field, or a foreign equivalent
3 years of progressively responsible post-baccalaureate experience in job offered or any sales engineer/account management related job titles.
3 years of experience in Sales, Traffic, and Revenue Forecasting for eCommerce business using historical trends, seasonality and promotional impacts
3 years of experience in Category Pricing and Promotional Strategy
3 years of experience in Financial modeling skills and P&L Management
3 years of experience in Competitive and Market landscape Analysis
3 years of experience in Shelf Strategy and Online Merchandising Optimization
3 years of experience in Strategic Business Planning and Annual Operating Plan Development
3 years of experience in Assortment Planning, Product Portfolio Management, Demand Planning, and Product Portfolio Management.

Responsibilities

Act as a Strategic Owner of the Business, Accountable for delivering Revenue / Share of SEA% / meeting sellout targets.
Manage aged inventory, NPI Playbook + tracking + execution across S.com.
Develop data-drive perspectives on the end-to-end operations of the business, from upper-funnel marketing and merchandising to on-site path-to-purchase and experience, through conversion, fulfillment and customer service; identify areas of opportunity and work cross-functionally to drive operational efficiencies.
Create a best-in-class shopping experience for your business by partnering with internal stakeholders across Merchandising, Marketing, Engineering, Operations, Analytics, and Customer Service; always optimizing and focusing and removing purchase barriers and creating a customer-centric, shopping experience.
Analyze large sets of data, extract insights, and present recommendations to senior leadership and key stakeholders to improve performance and ROI.
Develop and maintain automated reporting with highest accuracy levels and dashboards to track the effectiveness of performance activities ensuring key stakeholders are informed of performance metrics in near real-time.
Conduct deep dives into the performance: using tools like Tableau for Data Visualization other BI platforms to identify trends, opportunities, and areas for improvement.
Stay up to date with industry trends, emerging technologies, and best practices to continuously enhance marketing measurement processes and campaigns optimization strategies.
Setup daily/weekly Marketing Traffic, Orders, CVR, ROAS plan by each function by coordinating SCM team.
Collaborate with leadership, SCM Team to build accurate forecasts, spend plans, establish KPIs for Sellout Platform initiatives based on historical data, time Series Analysis and predictive analytics & Forecasting.
Send out a weekly business review email assessing the business.
Owner / Creator of the Promo Calendar & work with PM groups to deliver the plan.
Influences for all Demand Generation + Site Merchandizing + Sellout Platform activities including but not limited to CRM, Affiliates, Paid Search, Sellout Platforms: Trade-in, EPP, ePromoter, BOPIS, BMSM, always on.
Influence product roadmap planning & execution.
Influence roadmap for Configurator / CEJ / Marketing journey of the business: Drive the right Messaging in Email, Drives right pricing/message in CRM email.
Manage A/B Testing for improving CEJ.