Senior Product Planner

Verathon, Inc.•Bothell, WA

3d•Onsite

About The Position

Verathon is looking for a Senior Product Planner to join our Airway Product Marketing team. This role will be based at our headquarters in Bothell, WA. As a Senior Product Planner, you will be responsible for championing the product roadmap and new product development in the Verathon Airway business unit, with a focus on our monitoring platforms and software-driven portfolio supporting GlideScope® video laryngoscopes and BFlex™ single-use bronchoscopes. You will lead product planning for embedded software features, electronic healthcare connectivity, and AI-powered clinical applications. You will directly interact with anesthesiologists, intensivists, pulmonologists, and emergency responders in hospitals and EMS around the world. You will be responsible for identifying unmet clinical needs through global market assessments, with an emphasis on software, connectivity, and AI-driven solutions for bronchoscopy and airway management. You will have the opportunity to present to Verathon Senior Management and work with customers, engineers, finance, and sales to execute Verathon’s strategic direction.

Requirements

Bachelor’s degree in relevant field; MBA preferred
8+ years of product planning, product management, or relevant experience; experience in embedded software or AI/ML product planning strongly preferred
Strong experience in product development, product launch, pricing strategy, and competitive positioning
Highly effective at development and execution of product strategy and growth initiatives
Proven organizational, planning and project/product management skills
Excellent problem solving and decision-making skills
Strong experience in a regulated industry, preferably Medical Devices
Experience defining software market requirements, user workflows, and acceptance criteria for embedded or connected medical device software (SaMD/SiMD experience a plus)
Demonstrated experience planning and launching AI or machine learning features in a clinical or regulated environment, including working with data science teams on model development, validation, and post-market monitoring
Familiarity with electronic healthcare connectivity standards and digital health integration (e.g., HL7, FHIR, DICOM, or hospital network architecture)
Knowledge of clinical applications and hospital economics across global geographies; familiarity with electronic health record (EHR) connectivity, interoperability standards (HL7/FHIR), and hospital economics across global geographies
Strong analytics and demonstrated ability to create business models and forecasts
Strong leadership potential
Experience working with embedded software and firmware engineering teams; familiarity with agile and hardware/software co-development processes
Collaborator and team player with a positive attitude
Excellent verbal, written and presentation skills

Nice To Haves

MBA preferred
experience in embedded software or AI/ML product planning strongly preferred
SaMD/SiMD experience a plus
Familiarity with electronic healthcare connectivity standards and digital health integration (e.g., HL7, FHIR, DICOM, or hospital network architecture)
Knowledge of clinical applications and hospital economics across global geographies; familiarity with electronic health record (EHR) connectivity, interoperability standards (HL7/FHIR), and hospital economics across global geographies
Familiarity with agile and hardware/software co-development processes

Responsibilities

Develop strong understanding of clinical unmet needs through voice-of-the-customer analyses and Key Opinion Leader (KOL) relationships
Lead market research, monitor trend and competitive activity, and industry developments
Provide ongoing input into the product line strategic vision, including growth strategy and product roadmap
Actively collaborate on innovation teams using Design Thinking and BioDesign methodologies
Identify and define new product opportunities in core and adjacent markets
Ensure products address most important requirements to facilitate marketplace differentiation
Create robust business cases for products collaborating with commercial leaders around the world
Ensure seamless integration with cross-functional teams to set schedule, scope, and costs at each Product Development Process stage gate
In collaboration with Human Factors Engineering, lead formative usability testing throughout concept and development
Ensure all elements of the product, including the product structure, packaging, labeling, service, and warranty support user and stakeholder needs
Initiate product launch marketing plans including marketing objectives, strategies, tactics, and measures to meet and surpass business launch targets.
Recommend global pricing for assigned products, create revenue and new product forecasts and track key business metrics for initial post launch period
Track product performance against competitors and expectations, adjusting marketing strategy as necessary.