Senior Product Marketing Specialist
About The Position
We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.
Requirements
- Bachelor's degree in Marketing, Business, or a related field or relevant experience.
- 5 years of experience in marketing roles with a focus on campaign management, digital marketing, content creation, or analytics.
- Experience managing a budget
- Experience in Microsoft programs and Salesforce Marketing Cloud
- Experience in B2B and B2C marketing
- Ability to successfully manage marketing campaigns and achieve measurable results
- Demonstrated strong organizational and project management skills
- Strong analytical skills including the ability to work with spreadsheets and databases to interpret data and generate actionable insights.
- Excellent written and verbal communication skills.
- Creative thinking and ability to develop innovative marketing strategies.
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
Nice To Haves
- Related Bachelors degree.
- Previous experience using SAP or equivalent ERP.
Responsibilities
- Product Commercialization & Asset Execution Support Product Marketing Managers in executing commercialization initiatives across Industrial, Mobile, Data Center, Microgrid, and Energy portfolios
- Own development and refresh of product marketing assets beyond core launches (e.g., legacy updates, battlecards, sales FAQs, sizzle videos, social media)
- Ensure materials are accurate, market‑ready, and aligned to product positioning and launch priorities
- Event‑Driven Storytelling & Market Visibility Support Product Marketing efforts to increase visibility and credibility through industry events, speaking opportunities, and thought leadership
- Coordinate speaker submissions, industry content opportunities, and event messaging in partnership with PR, Events, Creative, and leadership
- Tactical Execution & Shared Services Coordination Own tactical execution and follow‑through for product marketing initiatives across Creative, Web, PR, and other shared services teams
- Translate product marketing priorities into clear briefs, track progress, and manage revisions and approvals
- Product‑Led Demand Generation Support Execute product‑aligned demand generation campaigns for Mobile and Industrial Generator businesses
- Leverage ZoomInfo and 6Sense insights to support Marketing Cloud nurture and drip campaigns
- Partner with ABM and Demand Gen teams to ensure product marketing strategy is reflected in campaign execution
- Systems, Communication, and Cross‑Team Alignment Build reusable product marketing systems, including asset libraries and messaging frameworks
- Support optimization of SharePoint and Marketing Comms Hub experiences to improve clarity and asset discoverability
- Support ongoing internal initiatives such as Industrial “Next Level Quality” (NLQ) through coordinated internal marketing materials
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1,001-5,000 employees
